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In the late 20th century, Kmart's iconic Bluelight Specials provided instant bargains for lucky in-store shoppers. Workers at one Kmart store created this Bluelight memento as a retirement gift for a longtime employee. Artifact. Strobe light. Date Made. circa 1972. Creators. R. E. Dietz Company. Tenna Corporation. Keywords.
Mar 28, 2023 · Aside from paving the way for the emergence of other future superstores, Kmart may be just as well known for its famous “Blue Light Special,” a blue flashing police siren that would be introduced by the spoken words, “attention Kmart shoppers.”. This indicated a surprise special for the ensuing 15 minutes.
Feb 14, 2024 · Inspired by the police sirens used to signal an emergency, Kmart’s marketing team devised the idea of using a blue police light to announce surprise, time-limited discounts throughout the store. Thus, the Blue Light Special was born, transforming mundane shopping trips into thrilling treasure hunts.
Nov 1, 2015 · By Nathan Layne. November 1, 20153:04 AM PSTUpdated 9 years ago. (Reuters) - Attention Kmart shoppers: the struggling discount chain is bringing back the "Bluelight Special" in the hopes...
Apr 14, 2024 · Who Remembers the Kmart Blue Light Special? Kmart Was King Back in the Day. Jason Provencio. ·. Follow. Published in. Bouncin’ and Behavin’ Blogs. ·. 7 min read. ·. Apr 14, 2024. 15....
Jan 3, 2024 · Published: January 3, 2024. What is a Blue Light Special? A Blue Light Special is a marketing strategy used by retail stores to create a sense of urgency and excitement among shoppers. The concept originated in the 1960s and was popularized by the American discount store Kmart.
May 6, 2001 · The blue is all part of Kmart's new, thirty-million-dollar marketing campaign, which has as its centerpiece the resurrection of a hoary Kmart tradition, the Blue Light Special.
