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  1. Sep 19, 2023 · Chicago Bulls point guard Lonzo Ball promoted Big Baller Brand's newest footwear in an Instagram video.

    • April 2016: Big Baller Brand's Original Launch
    • March 2017: Lavar Wants $1 Billion Shoe Deal
    • January 2018: Big Baller Brand Bombs with Better Business Bureau
    • March 2019: Lakers Question Lonzo About Shoes
    • March 2019: Lonzo Parts Ways with Big Baller Brand Co-Founder
    • July 2019: Big Baller Brand Clearance Sales
    • September 2019: Lonzo Admits Shoes Were Not Ready For Game Action
    • September 2019: Lavar, Lonzo Argue Over Big Baller Brand
    • September 2019: Lonzo Tells LaMelo to Pursue Deals Outside of Big Baller Brand
    • October 2019: Alan Foster Countersues Lavar

    Big Baller Brand announced a "soft launch" for June 2016 on its original website. BBB initially sold limited sports apparel, including T-shirts, sweatshirts and shorts. "It is both an honor and a privilege to bring this family-oriented and -created brand to the public," a statement on the site read. "Now you too can celebrate the athleticism and di...

    Before Big Baller Brand began producing its own shoes, LaVar was prepared to partner with an industry heavyweight — for the right price. "A billion dollars, it has to be there," Ball told USA Today. "That's our number, a billion, straight out of the gate. And you don't even have to give it to me all up front. Give us $100 (million) over 10 years." ...

    The Better Business Bureau gave Big Baller Brand an "F" ratingbased on several complaints against the business and a failure to respond to some of those complaints. Many customers claimed they bought items from the website and were charged even though those items were never delivered. An "F" rating didn't seem to bother LaVar, of course. "Better Bu...

    After suffering multiple ankle injuries as a member of the Lakers, Lonzo was asked about his line of Big Baller Brand shoes and whether they could be the root cause of his problems. "Yeah, they talked to me," Lonzo told ESPN. "They asked me about it, and I told 'em, 'I feel comfortable.' If I wasn't comfortable, I wouldn't play in 'em. If I didn't ...

    Lonzo ended his relationship with Big Baller Brand co-founder and family friend Alan Foster after suspecting Foster's involvement in $1.5 million missing from his personal and business accounts. Ball believed Foster used access to his accounts in order to "enrich himself." Lonzo later claimed Foster used his mother's medical situation as an opportu...

    A photo of Big Baller Brand merchandise being sold at a volleyball tournamentfor discounted prices went viral. BBB T-shirts originally listed at $50 were dropped down to $5. Signs listed a $100 bundle deal for shoes, a hoodie, T-shirt and socks, a far cry from the previous $495 price for ZO2s.

    On the "Lightharted Podcast" with former Lakers and current Pelicans teammate Josh Hart, Lonzo admitted the ZO2 model was "not ready" to be used in an actual basketball game. "No one knows this, but (Lonzo's manager Darren Moore) had a backpack and he had an extra, like, four pairs of shoes in there because I had to switch them every quarter becaus...

    In the aftermath of the Foster scandal, there were discussions about changing the name of the brand. "The brand is demolished right now," Lonzo said on an episode of the Facebook reality show "Ball in the Family." LaVar quickly rejected the idea, saying Foster "wasn't the main person." Lonzo replied, "He ran everything."

    LaMelo didn't follow Lonzo's route of UCLA to the NBA, instead moving to Lithuania and then Australia for professional opportunities. But LaMelo did manage to build up a significant following, creating marketing opportunities well before the 2020 NBA Draft. During a conversation with ESPN's Adrian Wojnarowski, Lonzo spoke about the importance of La...

    Foster filed a lawsuit against LaVar, claiming that he embezzled $2.5 millionfrom the company in order to fund his own lavish lifestyle. The Ball family respondedby saying it would "continue to vigorously pursue their civil action against Foster seeking civil damages" and also "continue to cooperate with law enforcement in order to seek justice for...

  2. Nov 17, 2017 · When Big Baller Brand needed help on Lonzo Ball's sneakers, it turned to Brandblack—and its design offshoot Santa Ana—to make its signature sneakers.

  3. Oct 12, 2021 · Big Baller Brand, you might remember, was originally launched when Lonzo was drafted by the Los Angeles Lakers. The company made shoes that were, even by Lonzo’s own estimation, a nightmare at...

  4. Big Baller Brand ( BBB) is an American company that designs, manufactures, and sells clothing and shoes. Launched in 2016 by Alan Foster and LaVar Ball, it has most notably produced signature shoes for the Ball brothers—basketball players Lonzo Ball, LaMelo Ball, and LiAngelo Ball.

  5. May 4, 2017 · On Thursday afternoon, Big Baller Brand, the Ball family’s apparel company, unveiled Lonzo’s first signature shoe, the ZO2, which comes in at the low price of just $495:

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  7. Oct 17, 2018 · Los Angeles Lakers guard Lonzo Ball revealed his second Big Baller Brand signature shoe on Wednesday. In an exclusive feature by SLAM magazine, Ball showcases his new "ZO2.19 shoes" in...

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