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Jan 6, 2024 · AIDA Model: The AIDA model describes the potential journey a customer goes through before purchasing a product: attention, interest, desire, and action. Social Selling: The process of developing trust and rapport with prospects through social platforms before closing sales.
- SWOT Analysis: Strengths, Weaknesses, Opportunities, & Threats
- STP Framework: Segmentation, Targeting, & Positioning
- USP: Unique Selling Proposition
- Aida Model: Awareness, Interest, Desire, & Action
- Hook Model: Trigger, Action, Variable Reward, & Investment
- Race Model: Reach, Act, Convert, & Engage
- AARRR Pirate Metrics: Acquisition, Activation, Retention, Referral, & Revenue
- Marketing Funnel Modeling: Tofu, Mofu, Bofu
- Bant Framework: Budget, Authority, Need, & Timing
- Growth-Share Matrix: Stars, Cash Cows, Dogs, Question Marks
A brainchild of Albert S. Humphrey, theSWOT analysis is another grid-based marketing model. It’s used to analyze a business’s internal Strengths and Weaknesses and its external Opportunities and Threats. The SWOT model helps businesses plan their operations with its simple yet effective analysis. Thanks to its usefulness in helping understand how l...
Northwestern University’s professor Phillip Kotler devised theSTP frameworkto help businesses identify their target market. It’s based on three key steps: 1. Segmentation– pinpoint customer segments that fit your product 2. Targeting– organize and prioritize target segments 3. Positioning– market your product to each specific target segment. The mo...
TheUnique Selling Proposition (USP),also known as the Unique Value Proposition (UVP), is a distilled statement that explains your product/service’s selling point. TV advertising pioneer Rosser Reeves coined the term, which explains why customers should buy your product/service while identifying how you’re better than the competitors.
TheAIDA modelis a hierarchy of effects model created by American businessman, Elias St. Elmo Lewis, to explain the stages a prospect goes through during their buying process. The model breaks down to: 1. Awareness, or learning about the product, through advertising or organic marketing 2. Interest, or a prospect learning about and engaging with a p...
Author, entrepreneur, and behavioral economist, Nir Eyal created theHook Modelto help businesses build habit-forming products. At the heart of this model is usability design that determines how product design encourages specific behavior in four phases: 1. Triggerto get people to use the product 2. Actionthat satisfies the trigger 3. Reward— variab...
TheRACE modelis the brainchild of Dr. Dave Chaffey, the co-founder of Smart Insights, a digital marketing advice publication. It’s a framework for strategically planning marketing activities such as creating PR plans. The four steps taken as part of the framework, Reach, Act, Convert, and Engage, aim to help businesses engage customers in different...
TheAARRR frameworkcomprises a set of behavioral metrics that product-led businesses should track to improve product marketing and management. The acronym was developed by Silicon Valley investor Dave McClure, who founded 500 startups fast and sustainably. The metrics are: 1. Acquisition(or awareness) to determine how people are discovering the star...
Themarketing funnelvisually represents how prospects move through their customer journey with your business. The three key stages in the funnel are: 1. Top of the funnelto help prospects identify their problem. 2. Middle of the funnel to market problem-aware prospects about your product/service. 3. Bottom of the funnelto encourage close-to-buying c...
Created by IBM in the 1950s to identify opportunities, theBANT frameworkis a method to help businesses qualify leads (individuals interested in working with your business). Knowing qualified leads, in turn, helps you prioritize the right leads. Here’s how the framework helps with lead qualification: 1. Budget. Does the business have the budget to w...
Thegrowth-share matrixwas created by BCG employees and popularized by the company’s founder, Bruce D. Henderson, in an essay titled The Product Portfolio. It’s a portfolio management framework that assists businesses in deciding which of their different businesses or products to prioritize. It helps businesses by encouraging them to review various ...
- AIDA Model. The AIDA Model is a framework for creating effective advertising and marketing campaigns. It stands for Attention, Interest, Desire, and Action, and represents the stages that a consumer goes through when considering a product or service.
- The Hierarchy of Effects Model. The Hierarchy of Effects Model is a framework for understanding the process of persuasion in advertising. It proposes that consumers go through a series of stages, including awareness, knowledge, liking, preference, conviction, and purchase.
- The Four Ps of Marketing. The Four Ps of Marketing are Product, Price, Place, and Promotion. These are the key elements of a marketing mix and are used to develop a marketing strategy.
- The Positioning Theory. The Positioning Theory is a framework for developing a brand’s positioning strategy. It involves identifying the target market and the key attributes of the product or service, then developing a positioning statement that differentiates the brand from its competitors.
Jan 14, 2022 · More specifically, marketing frameworks. In this piece, we’ll discuss what a marketing strategy framework is, the benefits of utilizing one, the best marketing models out there, and how to decide which is best for you.
- Sheryl Green
Mar 10, 2023 · When a product enters decline, you may shift your efforts to new product development instead of marketing existing ones. Learn about what a marketing model is and explore several popular marketing models that you can use to help plan marketing strategies and improve product sales.
Nov 24, 2022 · Essential. Online business and revenue models. Explore our Digital Marketing Strategy and Planning Toolkit. What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy.
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There are so many marketing models developed over the years, that it can be overwhelming to know what to use and when. In this guide we have selected what we see as the classic models that have stood the test of time and are still relevant for today’s era of omnichannel marketing.
