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  1. Oct 25, 2018 · Renting and Revving: Ecommerce in the Age of AmazonThe e-commerce free market is alive and well. Retail startups continue to disrupt the old guard. Some go n...

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    • Style By Valerie
  2. Maureen Sullivan, Rent the Runway's president and former chief operating officer, has left the company after nearly five years, Business Insider has learned. Rent The Runway and...

    • Tanya Dua
  3. Apr 11, 2019 · Rent the Runways Maureen Sullivan on Growth and Keeping That Start-up Mentality The chief operating officer says subscripti­ons account for more than half of the business. 2019-04-11 - BY DAVID MOIN

  4. Rent the Runway closed its five physical stores and never reopened them. Maureen Sullivan, who oversaw its marketing as president, left the business.

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    The Rent the Runway flagship store, a few blocks from Union Square in Manhattan, is a dress-lover’s dream. The décor is minimalist. Nearly all of the walls and shelves are a crisp white or light gray. Gowns from designers like Badgley Mischka, Trina Turk and Jay Godfrey pop out against the pristine setting with bursts of color. The red, magenta and...

    In a culture that rents everything from homes to cars and offers subscriptions for everything from music to fitness, the concept of renting clothing wasn’t necessarily groundbreaking. Some people had even tried it and failed.

    In the morning, Hyman radiates pure confidence. She simultaneously commands the room and makes people feel at ease, making light, comfortable banter with anyone around. You know she’s in charge, but she doesn’t feel threatening. Everyone just calls her Jenn. And when she sees an employee try to duck out of a photo, Hyman calls her over and makes he...

    Hyman was live on the air last July, sitting in the CNBC studio in midtown Manhattan. She was wearing a slim, royal blue dress, with her hair in loose waves. She looked calm and focused, speaking effortlessly, as though she had prepared her story in her head, like it was something she’d been wanting to say for a while now. “I was sexually harassed ...

    Although the majority of Rent the Runway’s business is online, the company has stores in New York, Chicago, Washington D.C., San Francisco and Woodland Hills, California. They also have a handful of in-person sample sales each year. Hyman says one big challenge the company faces moving forward is building more brand awareness. “I think there are a ...

  5. “That was a real, head-popping question we had as we were thinking about going into the new field of a subscription business,” Rent the Runway chief operating officer Maureen Sullivan said at the CommerceNext conference in New York City attended by CO—. It turned out they didn’t need to worry.

  6. Sep 10, 2019 · Maureen Sullivan, COO of RTR, sat down with Danny Wright, Chief Brand Officer at Adweek, to discuss how RTR uses their subscription model to create a dream closet for their customer and help develop relationships with brands and designers using consumer behavior data from their offering.

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