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     Miller Lite commercial 1987 - The story of "Tastes Great, Less Filling"

     Jun 16, 2013

     64K Views

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     Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's

     Nov 5, 2021

     11.9K Views

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     0:56

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     TASTES GREAT! LESS FILLING! Miller Lite Beer TV Commercial 1987

     Mar 21, 2021

     2.4K Views

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2. www.youtube.com › watchMiller Lite commercial 1987 - The story of "Tastes Great ...

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   A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about...

   • Video Duration: 31 sec
   • Views: 64K

   • Author: Ranger232

3. www.youtube.com › watchIconic Ads: Miller Lite - Great Taste, Less Filling ... - YouTube

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   Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's. ONLYKUTTS. 988 subscribers. Subscribed. 107. 11K views 2 years ago. For the background on Iconic...

   • Video Duration: 7 min
   • Views: 11.9K

   • Author: ONLYKUTTS

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5. www.forbes.com › sites › jeanettehurtNew Miller Lite Ads Revitalizes ‘Great Taste, Less Filling ...

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   Mar 28, 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less filling? The...

6. wearethemutants.com › 2019/09/18 › a-most-congenial“A Most Congenial Group”: Miller Lite TV Ads, 1974 – 1991

   wearethemutants.com › 2019/09/18 › a-most-congenial

   Sep 18, 2019 · The campaign was a massive success: the development of ads where opposing camps chanted their favorite aspect of Miller Lite—the “Less filling!/Tastes great!” argument—presented a tagline even punchier than the one introduced by Snell in 1974: “Everything you always wanted in a beer… and less.”

7. wanderingeye.marketing › remember-that-ad-tastesRemember That Ad Campaign: “Tastes Great. Less Filling.”

   wanderingeye.marketing › remember-that-ad-tastes

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   Mar 7, 2023 · With the official launch of Miller Lite, Miller had a problem on their hands. How do we create an alternative product offering, based off of a successful product, without cannibalizing the pre-existing brand equity, or making the new sub-brand look weak?

8. www.marketingdive.com › news › miller-lite-greatMiller Lite’s ‘Great Taste, Less Filling’ debate returns with ...

   www.marketingdive.com › news › miller-lite-great

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   Mar 21, 2024 · Dive Brief: Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release.

9. People also ask

   Is Miller Lite a good beer?

   • Miller Lite: Tastes Great, Less Filling: With Mickey Spillane, Lee Meredith, Rodney Dangerfield, John Madden. Television commercials for Miller Lite beer, pitting opinions of celebrities on why it is so great, either because it "Tastes Great" or because it is "Less Filling" than regular (full calorie) Miller beer.

   Miller Lite: Tastes Great, Less Filling (TV Series 1973–1991 ... - IMDb

   www.imdb.com/title/tt11921096/

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   Is Miller Lite resurrecting a 'Great Taste Less Filling' campaign?

   • Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release . The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ’70s.

   Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic

   www.marketingdive.com/news/miller-lite-great-taste-less-filling-debate-vhs-nostalgia-campaign/710957/

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   Is Miller Lite reinventing the iconic ad?

   • “Iconic stars disagreed for years in some of the most iconic ads of all time, but the debate was never settled,” says Ann Legan, vice president of marketing for Miller family of brands. “Now, Miller Lite is reinventing the iconic campaign with a whole new roster of Miller Lite all stars.”

   New Miller Lite Ads Revitalizes ‘Great Taste, Less Filling’ Debate

   www.forbes.com/sites/jeanettehurt/2024/03/27/new-miller-lite-ads-revitalize-the-great-taste-less-filling-debate/

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   Was Lite beer less filling?

   • Less Filling.” slogan was the best of both worlds. The campaign was developed by the advertising agency McCann-Erickson Worldwide. From Wikipedia: “In the prime of the campaign, television commercials typically portrayed a Lite Beer drinker noting its great taste followed by another who observed that it was less filling.

   Remember That Ad Campaign: “Tastes Great. Less Filling.”

   wanderingeye.marketing/remember-that-ad-tastes-great-less-filling/

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10. www.imdb.com › title › tt11921096Miller Lite: Tastes Great, Less Filling (TV Series 1973–1991 ...

    www.imdb.com › title › tt11921096

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    Television commercials for Miller Lite beer, pitting opinions of celebrities on why it is so great, either because it "Tastes Great" or because it is "Less Filling" than regular (full calorie) Miller beer. Stars. Mickey Spillane. Lee Meredith.