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Logo with byline (2022–present) On-screen logo with byline (2022–2023) Logo with Paramount wordmark (2023-present) Print variant. Print variant with byline (2021–2022) Print variant with byline (2022–present) Red variant. On-Screen Logo (2024)
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- Overview
- Sight on Sound
- MTV: The Music Channel
- MTV
- References
This page only shows primary logo variants.
For other related logos and images, see:
1977–1981 (pre-launch)
Before MTV's official launch, Warner Cable (under its two-way interactive cable television system QUBE) launched a specialized channel called Sight on Sound in 1977, which would later evolve into MTV. A similar experiment was done on QUBE's channel C-3, which would later become MTV's sister network Nickelodeon in 1979.
1980–1981 (pre-launch)
Typography: ITC Eras Bold Launched: May 5, 1980 Before its official launch, MTV was originally known as MTV: The Music Channel. Its initial logo was created by Manhattan Design and finalized on May 5, 1980, but was later scrapped due to the designers' efforts to incorporate the MTV name into the logo being an "unqualified disaster", according to creative director Fred Seibert.
1981–1994
Typography: Helvetica Black (modified) Kabel Black Launched: April 13, 1981 (advertising) August 1, 1981 (launch) MTV was officially launched on August 1, 1981, with a logo designed by Manhattan Design's Patty Rogoff and Frank Olinsky under the creative direction of Fred Seibert (who, along with his partner Alan Goodman, would go on to oversee the rebrands of Nickelodeon, Lifetime, VH1, and The Movie Channel through their joint agency of Fred/Alan). The block letter "M" was sketched by Rogoff, and the scribbled word "TV" was spraypainted by Olinksky. Unlike most television networks at that time, MTV's logo was constantly branded with different colors, patterns and images on a variety of station IDs.
1994–2010
Typography: Helvetica Black (modified) Launched: May 31, 1994 In 1994, the logo was slightly redrawn, with the "MUSIC TELEVISION" text changed to Helvetica Black.
2010–2021
Typography: Helvetica Neue Black Launched: February 8, 2010 Since 2008 on the premiere of FNMTV, the network had shown a chopped down version of its logo during most of its on-air programming. This became MTV's main logo on February 8, 2010, when it made its official debut on its website. This logo is essentially a cropped and updated version of the simplified variant, with the "MUSIC TELEVISION" text eliminated, most likely to reflect the network's dramatic decrease in music-related programming (although it started to shift its focus back in 2016).
1.From 1981 to 2010, it was legally registered as MTV: Music Television.
2.MTV: Music Television, The Logo
3.MTV Network Rebrand - Lance Rusoff
4.Loyalkaspar - MTV Rebrand Case Study
BET Studios | Big Ticket Television | CBS Studios | CBS Broadcasting | CBS EYE Productions | CBS Media Ventures | MTV Entertainment | Miramax Television (49%) 1 | Nickelodeon Productions (Latin America) | Nickelodeon Animation Studio (Nick Digital | Avatar Studios) | Paramount+ Original | Paramount+ Exclusive | Paramount Television ...
Formerly: MTV Studios (2018-2021) Location: United States. Parent: MTV Entertainment Group. (Paramount Global) Subsidiaries: MTV Animation. MTV Documentary Films. Background. MTV Studios was founded in 2018 as a restructure of MTV 's previous TV production arm, MTV Production Development.
MTV Entertainment Studios is the film and television production arm of the MTV Entertainment Group, itself a subsidiary of the Paramount Media Networks division of Paramount Global. It primarily produces content aimed at adolescent and adult audiences, including original productions for the namesake cable channel and its siblings, or theatrical ...
Jul 29, 2024 · Visuals: There are several close-ups of an MTV logo made of slime harderning until it forms into a black and yellow MTV logo. Technique: Live-action footage. Audio: A trippy sounding lounge piece.
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Aug 1, 2018 · In 2010, MTV’s in-house creative team, under the eye of Keyton, turned MTV’s visual identity on its head, rolling out a new buttoned-up, black-and-white look. MTV also axed the words “Music Television” from its logo, thus admitting by omission that it was no longer a music-focused brand.
