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This Is Marketing, the latest book by renowned marketing expert Seth Godin (Purple Cow, Linchpin and The Dip) is based on his online workshop The Marketing Seminar where people complete assignments in an open forum and with a focus on cross-pollination; people helping each other by providing feedback and learning from each other along the way.
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries ...
In 1998, he sold Yoyodyne to Yahoo! for $29.6 million and became Yahoo's vice president of direct marketing. In March 2006, Godin launched Squidoo. By July 2008, Squidoo had become one of the 500 most visited sites in the world. In 2014, it was sold to HubPages. Awards. Godin received the following awards:
Nov 13, 2018 · A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is...
Aug 20, 2022 · 1-Sentence-Summary: This Is Marketing argues that marketing success in today’s world comes from focusing more on the needs, values, and desires of our target audience, rather than spamming as many people as possible with our message. Read in: 4 minutes. Favorite quote from the author: Audio Summary.
Nov 13, 2018 · Seth Godin. 3.95. 15,076 ratings1,340 reviews. #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.
