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Aug 9, 2022 · Because communities can use campaign promises as a way to gauge success, it’s essential to run a school board campaign that not only resonates with the community but is also true to the candidate’s ambitions. Here’s how to run (and win!) an authentic campaign for the school board.
- Study Local Issues. One of the best ways to understand the issues in your district is to communicate with a variety of people. When you ask questions and listen to what school community members have to say, it will expand your knowledge of school issues, while allowing you to connect with people who may be your future constituents.
- Focus on a Positive Campaign. As you learn more about your school community and the role of a trustee, you will gain a better understanding of the work being done by the current board.
- Research a Trustee’s Role. Before you set off on your campaign journey, you need to understand the role of a trustee on a school board. This is important for many reasons, including the potential pitfalls of making campaign promises.
- Share Your Goals and Values With Your Community. During your campaign, you want to show constituents what makes you the best person for the job and how your values align with the role of trustee.
Explore effective techniques for writing powerful school board candidate statements and draw inspiration from a selection of standout statement examples.
- Make sure your logo speaks to your voters. A strong logo and campaign brand is a powerful tool for any school board campaign. Logos can improve a candidate’s name recognition and allow them to be more memorable at the ballot-box.
- Set up your social media accounts and content calendar. In the digital world we live in, a strong social media presence is critical to connecting with voters.
- Align your Mail and Digital Programs. When it comes to successful school board campaigns, consistent messaging throughout all of your media channels is essential.
- Take some great campaign photos. Whether you are creating your Facebook page, designing your walk card, or launching a digital ad program, a set of great campaign photos will make it infinitely easier to craft eye-catching, professional-quality visuals to support your school board campaign.
Running for school board is no longer a low-key race. Board seats have become more competitive, and there are more candidates seeking them. To help, we’ve listed practical, cost-effective ideas to help you run a better campaign.
Sep 19, 2023 · Learn how to run for your local school board, including the qualifications to serve as a school board member, tips for launching an effective campaign, and free resources.
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Before launching a school board campaign, there are major considerations to be addressed. If you have the right reasons for running, and you are prepared to handle the work, then get yourself started! Here are some tips to help you on your journey.