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They were promoting lubricants refined from crude oil believed to have formed when dinosaurs roamed the earth. The original campaign included a dozen different dinosaurs, but it was the gentle giant, the Apatosaurus, that captured the hearts of Americans.
Measuring 72 feet long, 24 feet wide and 36 feet tall, the 2015 balloon is the actual size of an Apatosaurus — making Dino the only life-size helium balloon in the Parade. To give Dino his unique color, 50 gallons of green paint were used. On Thanksgiving Day, Dino will require approximately 70 balloon handlers, who have been trained for the job.
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Here are some interesting facts about Dino: Sinclair Oil began using the Apatosaurus in Chicago during the 1933-34 Century of Progress World’s Fair. Following that success, Dino reappeared at a popular exhibit in the Texas Centennial Exposition of 1936. Dino was the premier exhibit at the New York World’s Fair in 1939, as a 70-foot green ...
Show & Tell. Along with the Texaco star, the Shell scallop, and the Mobil flying horse, the Sinclair dinosaur is one of the most identifiable symbols in petroliana. The first Sinclair dinosaurs appeared in 1930, when the company was trying to promote its new Wellsville, Pennsylvania, lubricants, which were derived from crude oil that had been ...
The Rise of DINO the Dinosaur. Sinclair Oil was looking for a new and different symbol that brought instant recognition and identity to the company, its gas, and service stations as the company entered the 1930s with an expanding roadside presence.
The Sinclair Oil Company has used dinosaur imagery in its advertisements and promotions since the early 1930s. I have a lot of Sinclair dinosaur-related items in my collection, much of it associated with the company’s “Dinosaur Exhibit” at the 1933-4 Chicago World’s Fair, “A Century of Progress.” Some of those items, most of them from the early Thirties, are […]
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Jul 28, 2023 · These machines used Sinclair’s “Dinofin Plastic” to create dinosaur figures in various colors. There were seven different designs available: Apatosaurus, Tyrannosaurus rex, Stegosaurus, Triceratops, Ankylosaurus, Corythosaurus, and Trachodon.
