Search results
We did not find results for: situational crisis communication theory.
Check spelling or type a new query.
We did not find results for: situational crisis communication theory.
Check spelling or type a new query.
Theory
Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. SCCT was proposed by W. Timothy Coombs in 2007. Wikipedia