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Specialized Bicycle Components is the leading brand of high-performance bikes and accessories for cyclists of all levels. Whether you are looking for a road, mountain, gravel, or e-bike, you can find the perfect fit at SBCU.com, the online platform for Specialized dealers and enthusiasts. Learn more about the latest products, technologies, and stories from the world of cycling at SBCU.com.
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From unraveling the mechanics of bikes to exploring the nuances of Specialized cycling gear, we're here to empower cyclists of all levels with knowledge that fuels their Stoke for riding.
Specialized Bicycle Components, Inc., colloquially known as and stylized as SPECIALIZED, is an American company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized", as well as the premium and professional oriented "S-works".
Read this article on the new Outside+ app available now on iOS devices for members! Download the app . SBCU (Specialized Bicycle Component University) classroom trains dealers on bike fit | Photo: Brad Kaminski. SBCU (Specialized Bicycle Component University) classroom trains dealers on bike fit | Photo: Brad Kaminski.
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