Search results
Oct 5, 2020 · You know how to use video in your email campaign and compel your audience to take action. Whether it’s buying new products from your ecommerce store, signing up for a new retainer project, or even just watching and sharing your video, videos can make it happen. To recap, here’s what we covered:
Searches related to video email marketing platform images of girls showing
Mar 18, 2024 · The easiest way to embed a video in an email is to upload your video to a platform like Wistia or Vimeo and generate a shareable link. Then, insert a thumbnail image next to the full video URL in your email.
- Elise Dopson
- What Is Video Email Marketing?
- Getting Started with Video Email Marketing
- Video Email Marketing Benefits
- How to Add Video in Email
- How to Attach Videos to Your Emails
- What Kinds of Emails Can You Put Videos in?
- 10 Best Practices For How to Use Video in Email Marketing
- Video in Email Marketing Examples
- How to Pick The Right Video Email Marketing Software
- Bonus: Video Marketing Templates to Try
Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes. Email has long been a mainstay marketing channel, often one of a brand’s biggest. It’s endured through endless predictions calling for the end of email. Why? Because it’s an incredibly powerful owned channel. And video amplifies...
Wondering where to start? The easy answer is, video can go anywhere and everywhere. Promotional sends? Check. Triggers? Uh-huh. Newsletters? You betcha. Nurtures? Absolutely! It’s all about testing to see where it works best for you. Before we carry on, it’s important to note that, for the most part, using video in email means adding an engaging th...
Video gives you the best possible chance of breaking through to your audience. It makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. Video in email captures people’s imagination in a way that text just can’t—especially in B2B, where buyers want to see interesting things, but all too often, do...
So can you play a video in an email? Not quite. Saying video “in” email is a bit of a misnomer. It’s more like video throughemail, because the best way to send videos these days is by emailing a thumbnail image that links back to the video on your site. There are two reasons for this:
As we said above, adding video to your email sends takes a little extra legwork, but it’s actually pretty simple. Here’s how to send a video through email.
There are lots of ways to start using video in email marketing beyond standard campaign emails: Triggered emails, nurture emails, newsletters, and in your team’s email signatures. You can use videos to provide news roundups, advertise events, provide event follow-ups, explain products, announce a new release, or offer a tutorial. Use video emails w...
1. Try Using the Word ‘Video’ in the Subject Line
When you A/B test your subject lines, try adding the word “video” and see what impact it has on open rates. Put it in brackets at the beginning or end of the subject line to make it extra clear. For example: [Video] How to master the product experience or How to master the product experience [Video]
2. Design Your Emails to Place the Video Below the Copy
An email without text can look like spam. Write a few words to introduce your video, then link the video. The copy should convey your message on its own, just in case the video doesn’t show up on their device. (This can happen if their email client is set to not automatically download images, or if a company filter catches the email.)
3. Enable Autoplay, But Turn the Sound Off
Autoplay can bother userswho don’t know it’s coming, but email marketing is the big exception. When viewers click your thumbnail in the email, they’ll expect the video to play instantly. They’ll get frustrated if they have to click again once it loads on your site. (But do keep the sound off by default. Nobody wants to get blasted with noise in a quiet office.) Pro Tip: To set a Vidyard-hosted video to autoplay, simply add “?autoplay=1” to the end of the URL, like this: https://video.vidyard....
The screenshots below are actual samples of video emails from brands. Click on each image thumbnail to see the full-sized email. Here’s another great example of video email marketing with stellar results.
If you want to start sending videos in emails, you need to pick the right platform. General-use video platforms like YouTube or Vimeo can get the job done, but choosing one that’s built explicitly for B2B and marketing can make all the difference. Yeah, it’s plug time. Vidyard, our video platform, is designed with marketers in mind. You can host an...
Congrats! You’ve got everything you need to get started with video email marketing. Well…except for, you know, actual videos. If you haven’t created your own videos yet, it’s time to get going. Not sure what kinds of videos to make? Check out our video marketing template libraryto get inspired. This post was originally published on September 18, 20...
Apr 30, 2024 · We’ll show you how to create an effective email video that gets recipients to open it, plus how to easily use Loom’s screen recorder to share videos in your emails. Why use video in your email marketing strategy?
- Jeong Lee
- Senior Marketing Manager at Loom
- Use a static image with a play button. Using a play button on top of a static image is the easiest way to link to video content, either on your site, YouTube or Vimeo.
- Use a GIF of the video. Another easy way to give the illusion of video in email is to use the ever-popular, animated GIF. GIFs are well-supported across email clients.
- Use an animated play button. This next example is a hybrid—it links a static image and an animated GIF. Harley-Davidson used an animated GIF on their play button to call attention to it and compel subscribers to click through and play their video.
- Create a faux video with CSS animation. Faux video, a term coined by Kristian Robinson, means to use CSS animation to make the effect of a video or GIF.
www.omnisend.com · blog · video-email-marketingVideo Email Marketing: Tips & Tutorial [+10 Examples]
Jun 26, 2023 · If you’ve got a market-first product or a genre-defining idea, video email marketing is the best way to promote it. Take a look at how NOTIQ, a sustainable and fashionable personal brand, promotes content that’s not available anywhere else via a quick video email.
People also ask
What is personalized video email marketing?
How to embed a video in email marketing?
How do I add a video to my email campaign?
Should you include videos in your email?
Personalized Video Email Marketing is a strategy where embedded HTML5 videos, Gifs, or static images are sent via email with a button to play through the link to the original video. If you are looking to increase subscribers or enhance user engagement, this is your pot of gold.
- 1 min
- 2.1M
