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- Insights have a circular relationship with findings. On the one hand, we explore and combine findings to arrive at insights. On the other hand, once insights are discovered and articulated, they help us make sense and meaning out of findings; they can also help tie seemingly disparate findings together by shining a light on what underlies them.
www.answerlab.com › insights › what-are-research-insights-what-makes-them-different-from-findingsWhat are research insights? What makes them different from ...
Illuminating: Insights must help explain or contextualize why something is (or is not) happening. Impactful: By definition, insights must be about something that matters; they should clearly relate to the research objectives. Easy to understand: Insights should be clear, direct, and memorable.
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Apr 23, 2023 · While findings describe what is observed in the scope of a particular study or time frame of a live product, insights tie specific opportunities to specific user needs and they relate to valuable business objectives.
- Sara Paul
- Agree on a common definition of insights. Different companies may have slightly different definitions of consumer insights, but in essence, they agree that good insights reveal a fresh take or a deep understanding of human beings – consumers or shoppers and that they provoke business action.
- Have a well-defined process for developing insights. We’ve come across a surprising number of rather large FMCG companies that have no consistent process for developing insights or that rely solely on their research partners to deliver insights to them on a platter.
- Give insights the time and space they need. The uncomfortable truth about insights is that they require time, rigour, hard work and craft. For chunky business challenges like identifying new innovation ideas, re-positioning of brands or white space work, an insights sprint may take anything between 6 to 12 weeks, depending on whether new primary research is required or not.
- Give every team member the opportunity to experience the insight space personally. Every great insight has some kind of deep, human emotion behind it – envy, despair, frustration, anger – and so it stands to reason that the creation of insights should also elicit an emotional response or sense of connection.
Sep 2, 2021 · Insights are essential for sparking long-term learning because, as neuroscience research consistently shows, people feel motivated to engage in and complete tasks that feel internally rewarding. Leaders can create insights through telling effective stories and providing evidence that leads people to see things in a brand-new way.
Aug 10, 2023 · Insights offer valuable user information, including needs, challenges, and expectations. This data isn’t assumptive, it’s derived directly from users through UX research and distilled into insightful reports.
Aug 11, 2020 · An insight captures unarticulated truths and applies knowledge to facts. It is actionable and transformational. An easy way to distinguish between the two is to remember that a...
Jun 14, 2021 · Approach — Describe the method you use to conduct your research, what was actually tested, the number of participants in the study, and the timeline. Insights summary — List the main insight categories/findings. Include any insights that may be critical to success even if they were only mentioned or observed one or a very few number of times.
