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      • Definition: Insights are focused explanations of opportunities, based on other user research and business context. While findings describe what is observed in the scope of a particular study or time frame of a live product, insights tie specific opportunities to specific user needs and they relate to valuable business objectives.
      www.nngroup.com › articles › data-findings-insights-differences

      Data vs. Findings vs. Insights: The Differences Explained

  2. www.nngroup.com › articles › data-findings-insightsData vs. Findings vs. Insights: The Differences Explained

    Apr 23, 2023 · Definition: Insights are focused explanations of opportunities, based on other user research and business context. While findings describe what is observed in the scope of a particular study or time frame of a live product, insights tie specific opportunities to specific user needs and they relate to valuable business objectives.

    • Sara Paul

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  4. www.answerlab.com › insights › what-are-researchWhat are research insights? What makes them different from ...

    Illuminating: Insights must help explain or contextualize why something is (or is not) happening. Impactful: By definition, insights must be about something that matters; they should clearly relate to the research objectives. Easy to understand: Insights should be clear, direct, and memorable.

  5. theroxanneperspective.com › how-to-write-insightsHow to Write Insights that are powerful (Guide + Examples)

    Aug 10, 2023 · Insights offer valuable user information, including needs, challenges, and expectations. This data isn’t assumptive, it’s derived directly from users through UX research and distilled into insightful reports. These insights guide us towards effective solutions by identifying areas for improvement, allowing for informed decision-making ...

  6. www.ncbi.nlm.nih.gov › pmc › articlesHow to use and assess qualitative research methods - PMC

    May 27, 2020 · Qualitative research can be defined as the study of the nature of phenomena and is especially appropriate for answering questions of why something is (not) observed, assessing complex multi-component interventions, and focussing on intervention improvement.

    • Loraine Busetto, Wolfgang Wick, Wolfgang Wick, Christoph Gumbinger
    • 10.1186/s42466-020-00059-z
    • 2020
    • Neurol Res Pract. 2020; 2: 14.

  7. journals.sagepub.com › doi › fullLearning to Do Qualitative Data Analysis: A Starting Point

    Feb 9, 2020 · In this article, we seek to offer what we view as a useful starting point for learning how to do qualitative analysis. We begin by discussing briefly the general landscape of qualitative research methodologies and methods.

    • Jessica Nina Lester, Yonjoo Cho, Chad R. Lochmiller
    • 2020

  8. neuroleadership.fi › wp › blogInsights: What Are They, Why Do They Matter, and How Do You ...

    Sep 2, 2021 · Insights are essential for sparking long-term learning because, as neuroscience research consistently shows, people feel motivated to engage in and complete tasks that feel internally rewarding. Leaders can create insights through telling effective stories and providing evidence that leads people to see things in a brand-new way.

  9. www.ncbi.nlm.nih.gov › pmc › articlesQualitative Methods in Health Care Research - PMC

    Feb 24, 2021 · Healthcare research is a systematic inquiry intended to generate robust evidence about important issues in the fields of medicine and healthcare. Qualitative research has ample possibilities within the arena of healthcare research.