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- Google’s CSR actions encompass a commitment to privacy, inclusive advertising, and material recycling for a more sustainable future. Initiatives like Google for Nonprofits and Grow with Google aim to empower communities with technology and digital skills for societal advancement.
gotechcareer.com › corporate-social-responsibility-at-googleCorporate Social Responsibility at Google: Impact & Initiatives
Aug 11, 2023 · This study investigates how Google defines and interprets CSR, as well as spotlighting one of its main CSR initiatives, to better understand how the corporation matches its corporate goals with...
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Jan 28, 2024 · This post will guide you through the actions behind the buzzwords at Google, allowing you to understand how one of the world’s largest companies approaches corporate social responsibility. Quick Takeaways: Google’s CSR actions encompass a commitment to privacy, inclusive advertising, and material recycling for a more sustainable future.
- Stakeholders in Google’s (Alphabet’S) Business
- Users: Google’s Top-Priority Stakeholders
- Employees
- Advertisers
- Investors
- Governments
- Communities
- Google’s (Alphabet’S) CSR Performance in Addressing Stakeholders’ Interests
Google’s stakeholders are grouped based on shared interests. Alphabet’s social responsibility programs are designed for these stakeholder groups, most of which are linked to operations in the consumer electronics and online advertising industries. Google considers the following stakeholder groups: 1. Users of online services (e.g., Google Search), ...
Users are individuals and organizations that use Alphabet’s products, such as Google Search, Google Maps, and Google Drive. The importance of users as stakeholders is emphasized in Google’s business philosophy, which states, “Focus on the user and all else will follow.” These stakeholders have diverse interests based on their needs and preferences ...
Employees are stakeholders affecting Alphabet’s CSR programs. Employees are interested in competitive compensation, rewarding experiences in working for the technology company, and proper work-life balance. People want to work for Google because the company is perceived as one of the best employers. However, many large technology corporations compe...
Google’s success partly depends on the firm’s corporate social responsibility efforts for satisfying advertisers as a stakeholder group. Advertisers are Alphabet’s main revenue source through Google’s operations. These stakeholders are interested in effective services, such as online advertising campaigns, and the protection of their respective bra...
Since it went public in 2004, Google (now Alphabet) considers investors as a major stakeholder group influencing its corporate social responsibility activities. Investors are interested in the company’s profitability and growth beyond its current information technology products and markets, which mainly revolve around Google’s operations. This stak...
Governments are stakeholders of Google’s information technology business. Governments enforce regulations that affect Alphabet and its subsidiaries. For example, the European Union’s data protection regulations limit the amount and kind of data that online companies can collect from end-users or customers. In the context of Google’s corporate socia...
Communities, as stakeholders in Alphabet’s business, are an extension of users or customers who access Google’s technologies and online services. Communities socially influence customers’ and investors’ responses to Alphabet Inc. The company’s corporate social responsibility strategy supports communities through technologies and financial assistanc...
Alphabet’s corporate citizenship strategy directly and indirectly satisfies the interests of stakeholder groups. The bulk of this strategy focuses on financial assistance and information technologies, especially through Google. This corporate social responsibility strategy aligns with the trends and issues affecting the industry, such as those iden...
Sep 17, 2015 · The Reputation Institute added one more achievement to Google’s long resume Thursday when it ranked the company No. 1 on its Global Corporate Social Responsibility (CSR) RepTrak rankings.
- Max Miceli
- Staff Writer
Sep 17, 2021 · The author outlines six tips for companies to develop this kind of CSR strategy: Get buy-in from executives, determine material issues, align goals to company values and culture, establish a...
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