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      • Key topics include: experiential and immersive concepts, advances in technology, a focus on rising costs while maintaining value for customers, a shift from pretentious to classic offerings, omakase and tasting menus, specialty spirits, and a resurgence of certain mixology methods, among other trends.
      www.barandrestaurant.com › operations › experts-reflect-bar-and-restaurant-trends-2023-make-predictions-2024
  1. Mar 7, 2024 · Here, we explore the 2024-2025 trends that are set to shape the industry and how caterers can stay on top. It’s just March, but the year is already filled with sizzling trends defining the future catering narrative.

    • Dillon Hollingsworth
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    • Asian Flavors. In 2023, Western markets saw an increased interest in Asian cocktails, particularly those from Japan, China, South Korea, and Taiwan. This trend projects to grow even more popular in 2024, with restaurants and bars featuring Asian ingredients and garnishes prominently in their signature drinks.
    • Adaptogen Drinks. Many consumers are looking to make healthier drinking choices, and one way to do so is by searching for drinks that offer perceived health benefits.
    • Non-Alcoholic Drinks. The broader cultural shift towards health and wellness has led many consumers to reconsider their approach to alcohol consumption.
    • Elevated Cocktails. As the price of drinks continues to rise, many consumers are naturally considering how much they want to pay for a night out. People are willing to pay more for a drink if it means an increased focus on quality, creativity, and overall experience, creating an increased demand for high-quality ingredients, recipe enhancements, and new takes on classic cocktails.
    • Mitchell Lum
    • Return of the garnish. One of the top bartender trends to watch out for in 2024 is the return of the garnish, which is set to take over the hospitality industry’s recent minimalist cocktail trend.
    • Retro liquor is in vogue again. It’s not a new trend in bartending, but it’s one that deserves a strong comeback—this next bartender trend for 2024 is the return of retro liquor.
    • Rise of local drinking culture and traditions. The next drink trend that we will see more of in 2024 is the rise of local drink traditions and recipes.
    • Brandy rears its head. A bartender trend that shouldn’t be overlooked in 2024 is the use of brandy over cognac in classic cocktails and other drinks. Some of the best old school drinks feature brandy or cognac, which has generally dominated cocktail bars all over the world when it comes to the aged grape spirits category.
  3. From minimalist masterpieces to umami bombs, get ready to experiment with new flavors and techniques. Global Bartending Champion, Kaitlyn Stewart, tells us all about this year's five most anticipated bar trends, featuring quick and easy how-to videos so you can recreate them at your own venue.

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  4. Discover the future of catering in 2024, where sustainability, technology, global flavors, and innovative presentations take center stage. Explore how these trends are reshaping the industry and creating unique dining experiences.

  5. Jun 28, 2024 · Bartenders are turning out inspired milk punch, going all-in on savory cocktails, and taking the zero-proof movement to new heights. These are the trends that define drinking right now.

  6. Nov 27, 2023 · The American bar scene is constantly evolving with new trends and concepts emerging. Dive bars, cocktail bars, speakeasies, and beer bars are some popular types of bars that cater to different preferences and offer unique experiences.

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