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What is a Naming Rights Agreement? A naming rights agreement is a contract between two or more parties that allows one party the exclusive right to name a property, location, or event for a set period. Naming rights agreements are commonly used for things like naming stadiums and sporting events.
Sep 14, 2019 · This Stadium Complex Cornerstone Naming Rights and Sponsorship Agreement (this “Agreement”) is made and entered into as of September 14, 2019 (the “Effective Date”) by and between (i) Social Finance, Inc., a Delaware corporation (“Naming Rights Partner”), and (ii) Stadco LA, LLC, a Delaware limited liability company (“StadCo”).
With naming rights representations with an aggregate value in excess of $4.6 billion and significant experience on both the sports and entertainment property and the sponsor side, we are among the most active law firms in the world in advising with respect to naming rights transactions.
Dec 11, 2023 · A naming rights agreement is a contract between a company and an operator or owner of a venue, building, event or facility. Under such agreements, a company obtains the exclusive right to name a venue, building, event or facility by making royalty payments or providing other benefits.
Naming rights deals are one of the most complex forms of sponsorship agreements. This inbrief guide seeks to get rights holders thinking about all the key issues which will need to be included in the agreement, before they negotiate any deal. 1 Scope of rights. The single most important thing is to define precisely what is being sold.
Buffalo's new deal leaves just seven of the 31 NFL venues without a corporate naming rights sponsor. Here, SportsPro presents a handy overview of every stadium naming rights deal...
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Venue naming rights agreements are high-pro-file, high-reward avenues for brand owners and their marketing departments. As with any such enterprise, however, the details matter, and a brand owner’s decision to enter into a naming rights agreement with a venue operator is only part of the challenge.
