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Jun 1, 2021 · If marketing is the process of getting people interested in your product or service, cross-cultural marketing is doing it to an audience of a different culture. The goal is to speak to an audience in a way that taps into while still respecting their cultural identity.
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Jul 1, 2019 · Cross Cultural Management studies the behavior of people in organizations around the world and trains people to work in organizations with employees and client populations from several cultures.
- Christoph Barmeyer, Madeleine Bausch, Daniel Moncayo
- 2019
Nov 21, 2008 · An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour; Cross-cultural management practice; Promotional strategies; Product development; Distribution; Marketing research methods
- Dawn Burton
- London
- 2008
Cross-cultural management refers to the study and application of effective management strategies in an environment where people from diverse cultural backgrounds interact. It involves understanding the differences in values, beliefs, and behaviors that different cultures bring to the workplace.
Apr 19, 2024 · Cross-cultural management is the art of recognising, comprehending and navigating cultural differences within the business world. It requires an in-depth exploration of the complex network of beliefs, values, behavioural norms, communication styles, and business customs across different cultures.
Nov 21, 2008 · Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for...
Jul 1, 2024 · With the coming of age of business‐to‐business (B2B) marketing in the last three decades, the influence of culture on cross-cultural B2B relationships has received considerable attention in the academic literature in recent years.
