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Jul 23, 2020 · The importance of studying cross- cultural aspects of tourism and hospitality from the perspectives of both service providers and customers are explained and discussed with the support of...
Jun 22, 2017 · The papers in this issue offer cumulative and transferrable insights into cross-cultural hospitality and tourism encounters. Hopefully, they will broaden and deepen our understanding of the role of culture in tourism.
- Ali Bakir, Eugenia Wickens, Karla Boluk, Vasiliki Avgeli
- 2017
- 5 Cross-Cultural Marketing Examples We Love
- Minimizing Power Distance in New Zealand
- Always Work with Local Partners
In the 1970s, social psychologist Geert Hofstede created a cross-cultural framework. It’s best known today as Hofstede’s Cultural Dimensions. It’s a set of dimensions that describe the key values of a culture and how those values are related to people’s behaviour within the culture. There are 5 primary dimensions, and each one represents preference...
Power distance represents how power is distributed and how inequalities are handled in society. Societies with a high power distance have a hierarchy in which everyone has a place in society, for instance Malaysia. Societies with a low power distance, on the other hand, actively work towards equalizing the distribution of power. New Zealand, for ex...
Although the marketing world changes and evolves, one principle has always stayed the same – know your audience and know how to speak to them. This is what each company aimed to do through all the cross-cultural marketing examples listed above. Understanding your audience’s cultural identity is one way to do so. Collaborating with local marketing a...
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Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.
An examination of tourism literature shows little cross-cultural research, particularly in the contexts of tourist behavior and marketing. The rapid globalization of the tourism phenomenon and its international nature should generate more interest.
- Frederic Dimanche
May 14, 2012 · Abstract. It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area.
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Jan 1, 1993 · Informed by a cultural approach to marketing and an interdisciplinary agenda combining tourism, marketing, and organization studies, we suggest a holistic and grounded approach to...
