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Jul 23, 2020 · The importance of studying cross- cultural aspects of tourism and hospitality from the perspectives of both service providers and customers are explained and discussed with the support of...
Cross-cultural marketing is the promoting and selling products or services to consumers from different cultural backgrounds, taking into account their customs, beliefs, and values. It involves adapting marketing strategies to meet the unique needs and preferences of diverse cultural groups.
Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.
These culturally diverse visitors are the fastest growing market. To date, few scholars have studied the culturally diverse visitor and the role of national cultural characteristics. Cross-cultural awareness and sensitivity to cultural differences seem to be missing in the tourism literature.
Jun 22, 2017 · The papers in this issue offer cumulative and transferrable insights into cross-cultural hospitality and tourism encounters. Hopefully, they will broaden and deepen our understanding of the role of culture in tourism.
- Ali Bakir, Eugenia Wickens, Karla Boluk, Vasiliki Avgeli
- 2017
Sep 1, 2018 · Cultural sights, attractions and events provide an important motivation for travel, and travel in itself generates culture. But it is only in recent decades that the link between culture and tourism has been more explicitly identified as a specific form of consumption: cultural tourism.
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May 14, 2012 · It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area.