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1. www.researchgate.net › publication › 343172927_Cross(PDF) Cross-Cultural Aspects of Tourism and Hospitality: A ...

   www.researchgate.net › publication › 343172927_Cross

   Jul 23, 2020 · The importance of studying cross- cultural aspects of tourism and hospitality from the perspectives of both service providers and customers are explained and discussed with the support of...

2. www.wix.com › definition › cross-cultural-marketingWhat is Cross-cultural Marketing? | A definition - Wix.com

   www.wix.com › definition › cross-cultural-marketing

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   Cross-cultural marketing is the promoting and selling products or services to consumers from different cultural backgrounds, taking into account their customs, beliefs, and values. It involves adapting marketing strategies to meet the unique needs and preferences of diverse cultural groups.

3. link.springer.com › chapter › 10Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com › chapter › 10

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   Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.

4. thuvienso.hoasen.edu.vn › bitstream › handleCross-Cultural Behaviour in Tourism: Concepts and Analysis

   thuvienso.hoasen.edu.vn › bitstream › handle

   These culturally diverse visitors are the fastest growing market. To date, few scholars have studied the culturally diverse visitor and the role of national cultural characteristics. Cross-cultural awareness and sensitivity to cultural differences seem to be missing in the tourism literature.

5. journals.sagepub.com › doi › fullCross-cultural issues in tourism and hospitality - Ali Bakir ...

   journals.sagepub.com › doi › full

   Jun 22, 2017 · The papers in this issue offer cumulative and transferrable insights into cross-cultural hospitality and tourism encounters. Hopefully, they will broaden and deepen our understanding of the role of culture in tourism.

   • Author: Ali Bakir, Eugenia Wickens, Karla Boluk, Vasiliki Avgeli

   • Publish Year: 2017

6. www.sciencedirect.com › science › articleCultural tourism: A review of recent research and trends

   www.sciencedirect.com › science › article

   Sep 1, 2018 · Cultural sights, attractions and events provide an important motivation for travel, and travel in itself generates culture. But it is only in recent decades that the link between culture and tourism has been more explicitly identified as a specific form of consumption: cultural tourism.

7. People also ask

   What is cultural tourism marketing?

   • Cultural tourism marketing is therefore not an end in itself, but should contribute to achieving the overarching organisational goals of a cultural tourism service provider (e.g. profit, turnover, market share, customer loyalty/satisfaction, but in the case of cultural institutions also e.g. cultural policy goals).

   Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com/chapter/10.1007/978-3-658-39974-0_1

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   What is cross-cultural marketing?

   • Cross-cultural marketing is the promoting and selling products or services to consumers from different cultural backgrounds, taking into account their customs, beliefs, and values. It involves adapting marketing strategies to meet the unique needs and preferences of diverse cultural groups.

   What is Cross-cultural Marketing? | A definition - Wix.com

   www.wix.com/encyclopedia/definition/cross-cultural-marketing

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   Why is marketing important for cultural tourism service providers?

   • Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.

   Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com/chapter/10.1007/978-3-658-39974-0_1

   See all results for this question

   What is cultural tourism?

   • Cultural tourism is a form of tourism that refers to the (intangible or tangible) cultural heritage and/or cultural institutions, events, projects etc. of a destination. Through cultural tourism, these cultural assets of a destination are transformed into products that can be consumed by out-of-town/non-resident guests (DuCros & McKercher, 2020 ).

   Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com/chapter/10.1007/978-3-658-39974-0_1

   See all results for this question

8. journals.sagepub.com › doi › fullCross-Cultural Tourist Research: A Meta-Analysis - Mimi Li, 2014

   journals.sagepub.com › doi › full

   May 14, 2012 · It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area.