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1. www.researchgate.net › publication › 343172927_Cross(PDF) Cross-Cultural Aspects of Tourism and Hospitality: A ...

   www.researchgate.net › publication › 343172927_Cross

   Jul 23, 2020 · The importance of studying cross- cultural aspects of tourism and hospitality from the perspectives of both service providers and customers are explained and discussed with the support of...

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3. journals.sagepub.com › doi › fullCross-cultural issues in tourism and hospitality - Ali Bakir ...

   journals.sagepub.com › doi › full

   Jun 22, 2017 · The papers in this issue offer cumulative and transferrable insights into cross-cultural hospitality and tourism encounters. Hopefully, they will broaden and deepen our understanding of the role of culture in tourism.

   • Author: Ali Bakir, Eugenia Wickens, Karla Boluk, Vasiliki Avgeli

   • Publish Year: 2017

4. journals.sagepub.com › doi › fullCross-Cultural Tourist Research: A Meta-Analysis - Mimi Li, 2014

   journals.sagepub.com › doi › full

   May 14, 2012 · It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area.

   • Author: Mimi Li

   • Publish Year: 2014

5. figshare.cardiffmet.ac.uk › articles › thesisThe Impact of Customers' Expectations on the Cross-cultural ...

   figshare.cardiffmet.ac.uk › articles › thesis

   • Cached

   This research utilised research findings to critically evaluate how cross-cultural marketing influences and impacts customers’ expectations and service quality in the hotel hospitality industry, through a comparative study of the UK and Indian hotels’ industries.

6. link.springer.com › chapter › 10Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com › chapter › 10

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   Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.

7. www.emerald.com › insight › contentExperiential Consumption and Marketing in Tourism with a ...

   www.emerald.com › insight › content

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   Jul 23, 2020 · The book Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context gives an interesting insight in different cases where different cultures interact and tourist experiences are created.

8. People also ask

   What is cultural tourism marketing?

   • Cultural tourism marketing is therefore not an end in itself, but should contribute to achieving the overarching organisational goals of a cultural tourism service provider (e.g. profit, turnover, market share, customer loyalty/satisfaction, but in the case of cultural institutions also e.g. cultural policy goals).

   Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com/chapter/10.1007/978-3-658-39974-0_1

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   Why is cross-cultural research important in Hospitality & Tourism?

   • It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area.

   Cross-Cultural Tourist Research: A Meta-Analysis - Mimi Li, 2014 - SAG…

   journals.sagepub.com/doi/full/10.1177/1096348012442542

   See all results for this question

   Why is marketing important for cultural tourism service providers?

   • Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.

   Introduction to Cultural Tourism Marketing | SpringerLink

   link.springer.com/chapter/10.1007/978-3-658-39974-0_1

   See all results for this question

   What is tourism management & cross-cultural studies?

   • Tourism–Management–Cross-cultural studies. the attitudes of people. Hence, the way in which systems, processes, and businesses much culture- bound. for the study of culture. As explained in Chapter1, tourism is the largest industry in created. Moreover, with the participation of more and more people from different

   (PDF) Cross-Cultural Aspects of Tourism and Hospitality: A Services

   www.researchgate.net/publication/343172927_Cross-Cultural_Aspects_of_Tourism_and_Hospitality_A_Services_Marketing_and_Management_Perspective

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9. www.routledge.com › Cross-Cultural-Aspects-ofCross-Cultural Aspects of Tourism and Hospitality

   www.routledge.com › Cross-Cultural-Aspects-of

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   The unique approach of the book emphasizing both marketing and management dimensions with teaching tools and boxes creates a dyadic perspective resulting in richer, deeper, and interactive analysis of cross-cultural – tourism behavior and consumption.