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Jul 23, 2020 · The importance of studying cross- cultural aspects of tourism and hospitality from the perspectives of both service providers and customers are explained and discussed with the support of...
Jun 22, 2017 · The papers in this issue offer cumulative and transferrable insights into cross-cultural hospitality and tourism encounters. Hopefully, they will broaden and deepen our understanding of the role of culture in tourism.
- Ali Bakir, Eugenia Wickens, Karla Boluk, Vasiliki Avgeli
- 2017
May 14, 2012 · It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area.
- Mimi Li
- 2014
This research utilised research findings to critically evaluate how cross-cultural marketing influences and impacts customers’ expectations and service quality in the hotel hospitality industry, through a comparative study of the UK and Indian hotels’ industries.
Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.
Jul 23, 2020 · The book Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context gives an interesting insight in different cases where different cultures interact and tourist experiences are created.
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The unique approach of the book emphasizing both marketing and management dimensions with teaching tools and boxes creates a dyadic perspective resulting in richer, deeper, and interactive analysis of cross-cultural – tourism behavior and consumption.