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Jul 23, 2020 · PDF | On Jul 23, 2020, Erdogan Koc published Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective | Find, read and cite all the research...
Jun 22, 2017 · The aim of the conference was to provide a forum for tourism and hospitality academics, policy-makers, marketing professionals, and other stakeholders to discuss and debate cross-cultural issues and challenges faced in the management of tourism and hospitality attractions and destinations.
- Ali Bakir, Eugenia Wickens, Karla Boluk, Vasiliki Avgeli
- 2017
As increasingly more and more international customers, employees, and managers with different cultural backgrounds participate in tourism and hospitality activities, a cross-cultural study of the dyadic aspects of their interactions is of paramount importance in a dynamic and fastgrowth market.
- ERDOGAN KOC
This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities.
- Paperback
- 1
May 14, 2012 · The current study provides a state-of-art assessment of journal publications on cross-cultural tourist research. In this study, various aspects of cross-cultural tourist research are reviewed, addressing conceptual and methodological issues associated with the extant research.
- Mimi Li
- 2014
Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.
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Jan 1, 1993 · Informed by a cultural approach to marketing and an interdisciplinary agenda combining tourism, marketing, and organization studies, we suggest a holistic and grounded approach to...