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- In marketing and advertising, cross-cultural research guides the creation of messages and campaigns that are sensitive to and respectful of cultural norms. This approach helps businesses position their brands in a way that appeals to diverse cultural groups, enhancing brand acceptance and customer loyalty.
www.questionpro.com › blog › cross-cultural-researchCross-Cultural Research: Methods, Challenges, & Key Findings
3 days ago · In marketing and advertising, cross-cultural research guides the creation of messages and campaigns that are sensitive to and respectful of cultural norms. This approach helps businesses position their brands in a way that appeals to diverse cultural groups, enhancing brand acceptance and customer loyalty.
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What is cross-cultural marketing?
Why is cross-cultural market research important?
Is cross-cultural marketing research based on cultural heterogeneous settings?
Is cross-cultural marketing research based on a white culture?
- Tailor Communication to The Audience
- Prevent Cultural Missteps
- Expand Businesses to New Markets
- Build Strong Connections with Audiences
Another key benefit of cross cultural research is that it allows companies to tailor their messages to specific cultural groups. For example, a marketing campaign that works well in the Netherlands may not resonate with consumers in China. Thanks to our research, we know that the Dutch population is more hedonistic and individualistic, while the Ch...
Another benefit of cross-cultural marketing research is that it helps companies to avoid cultural missteps. A marketing campaign that is considered impactful in one culture may be seen as offensive or inappropriate in another. By conducting cross-cultural research, organisations can avoid making cultural missteps and develop marketing campaigns tha...
Fourthly, cross-cultural marketing research helps organisations to expand their business into new markets. By understanding cultural nuances, companies can develop marketing strategies that are effective in different cultural contexts, enabling them to successfully enter new markets. Entering a foreigner is always a big challenge. It sometimes requ...
Finally, cross cultural research allows organisations to connect with their audience. Glocalities' research revealed that consumers are increasingly looking for brands that align with their values. According to consumers, the second most important brand characteristic for a brand to have is honesty/authenticity. By identifying values that are impor...
Nov 9, 2015 · Purpose – The purpose of this paper is to shed light on the discussion of cross-cultural research, in particular the use of dimensions of national culture, for international marketing.
Jan 18, 2024 · Cross-cultural research helps companies navigate these nuances by creating safe spaces for companies to understand the cultural differences between regions and their influence on consumers' attitudes, behaviors, and preferences toward goods and services.
May 1, 2011 · What it comes down to is that cross-cultural marketing research is cross-cultural predominantly within the setting of developed, white countries and thereby misses an important opportunity to test the real generalizibility of research frameworks in culturally more heterogeneous settings.
- Andreas Engelen, Malte Brettel
- 2011
May 1, 2011 · This article reports a study that identifies and classifies 99 cross-cultural studies in the major marketing and business journals from 1990 to 2008 according to their publication outlets, authorship, research streams, and major conceptual and methodological issues.
Cross-cultural marketing is the promoting and selling products or services to consumers from different cultural backgrounds, taking into account their customs, beliefs, and values. It involves adapting marketing strategies to meet the unique needs and preferences of diverse cultural groups.
