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- Founded in Chicago in 1963 by businessman and sailing fanatic Gary Comer, Lands’ End began as a retailer of sailboat equipment for racers. Originally launched as a mail-order business, the first catalog, called Land’s End Yachtsman’s Equipment Guide, went to press with a misplaced apostrophe.
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Where we come from guides where we are going. Learn more about Lands’ End history and how we became the classic American lifestyle brand we are known as today.
Lands' End is an American clothing and home decor retailer founded in 1963 and based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings.
In the spring of 1977, Lands' End issued its first catalog that paid serious attention to clothing, with 13 out of 40 pages dedicated to dry goods. In addition, the company introduced its own line of soft luggage, called Square Rigger. Following these innovations, sales for the year reached $3.6 million.
May 15, 2024 · Lands’ End - History. Founded in Chicago in 1963 by businessman and sailing fanatic Gary Comer, Lands’ End began as a retailer of sailboat equipment for racers. Originally launched as a mail-order business, the first catalog, called Land’s End Yachtsman’s Equipment Guide, went to press with a misplaced apostrophe.
Lands’ End is a 56-year-old company based in Dodgeville, Wisconsin, that sells casual clothing, luggage and home decor. From 2002 to 2014, it was owned by Sears. Two and a half years...
In the spring of 1977, Lands’ End issued its first catalogue that paid serious attention to clothing, with 13 out of 40 pages dedicated to dry goods. 1978 In 1978, the company introduced its first button-down Oxford-cloth shirt, heralding the move to offerings of solid, conservative, basic clothing upon which it would build its future.
Jul 6, 2023 · By 1973 sales were strong enough fo Lands’ End to branch into other clothing–such as OCBD shirts. And in 1974 it launched its first all-color catalog. In 1977 it started its Square Rigger line of luggage–canvas and leather, and made in the USA. Named after the great Square Rigger ships some of Comer’s customers sailed, it was a great success.
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