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Jul 11, 2023 · We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach.
Jul 11, 2023 · NielsenIQ and GfK together offer the Full View™, the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel coverage, data platforms, and predictive analytics. Combined company has over $4 billion in sales and 30,000+ clients covering 100+ countries.
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Jul 1, 2022 · Through the combination of NielsenIQ’s cloud based Connect platform and omnichannel measurement technologies and GfK’s recently launched gfknewron platform, the company will become a true analytics leader.
Jan 9, 2024 · Nuremberg, Germany – January 9, 2024 – GfK GmbH (“GfK”), a leading global information services company, today completed the sale of its European Consumer Panel Services business (“CPS GfK”) to YouGov plc (“YouGov”). The divestment of CPS GfK addresses competition concerns by the European Commission and was a condition for the ...
Jul 1, 2022 · CHICAGO & NUREMBERG, Germany-- ( BUSINESS WIRE )--NielsenIQ and GfK SE (“GfK”), two leaders in global information services, today announced a definitive agreement through which the companies...
We measure the media people consume and help brands improve the performance of their marketing and advertising campaigns. We also combine our best-in-class media measurement technologies with passive purchase behavior data to close the loop on advertising campaign effectiveness.
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In Belgium our RAM measurement has migrated from 70% face-to-face recruitment to 100% online, with a mixture of access panel, CATI and e-Diaries to boost mobile responses. We measured changes in media consumption and habits during the lockdown for Belgian public broadcaster RTBF.
