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Jul 17, 2020 · While the richest person in the United States, Jeff Bezos, may be able to buy naming rights for the new Climate Pledge Arena in Seattle, using the reported up to $400 million agreement as a...
- Just 12% of Sports Venues Are Without Corporate Monikers
- Financial Firms Dominate The Stadium Sponsorship Sector
- Naming Rights Deals Are A Big Business
Between the six major leagues Stacker analyzed, 17 venues remain unsponsored—a total representing 12.2% of the 139 total stadiums examined. Baseball, long bonded to tradition, features eight stadiums with unsullied names. These diamond cathedrals include Fenway Park and Yankee Stadium, as well as the Angels and Dodgers stadiums in California. The r...
Nearly one-third of all 122 sponsored venues in our analysis are named after financial companies, including banks, mortgage firms, and cryptocurrency exchanges. Companies in the industry with multiple venue sponsorships include Chase Bank (Chase Center in San Francisco and Chase Field in Phoenix), PNC Bank (PNC Arena in Raleigh, North Carolina, PNC...
The reason why so many venues sell naming rights is simple—these deals can be extremely lucrative. Crypto.com Arena’s naming rights deal, for instance, reportedly amounted to $700 million spread out over 20 yearswhen the crypto exchange company slapped its name on the arena formerly known as the Staples Center. Crypto.com’s sponsorship is roughly s...
- Stacker
Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience.
Here's a bit of history, including the kerfuffle over whether Citigroup, which needed federal assistance to stay afloat, should have been plunking down $400 million for a stadium naming deal...
Buffalo's new deal leaves just seven of the 31 NFL venues without a corporate naming rights sponsor. Here, SportsPro presents a handy overview of every stadium naming rights deal...
Dec 7, 2021 · But as sports professionals know, stadium naming rights are more than just the physical act of putting a brand on the side of the arena. These names can shape communities, and they can be huge revenue drivers for the sponsored brands.
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Sep 28, 2012 · How does a company get naming rights to a stadium? It approaches the team that plays there. Professional sports stadiums are usually owned by the municipalities in which they’re built, and one...
