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- In the NFL and NBA, 97% of the teams have naming rights deals, while that figure is 94% in the NHL, 90% in MLS, and 77% in MLB. The high numbers are spread across the sporting landscape in the region, giving an overall 91% coverage across all stadiums combined over the five competitions.
www.sportcal.com › comment › understanding-the-prominence-of-stadium-naming-rights-deals-in-north-americaUnderstanding the prominence of stadium naming rights deals ...
Jul 17, 2020 · While the richest person in the United States, Jeff Bezos, may be able to buy naming rights for the new Climate Pledge Arena in Seattle, using the reported up to $400 million agreement as a...
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Feb 10, 2023 · The commercialization of venues in North American sports is clear when analyzing the overall landscape in each of the top sports leagues. In the NFL and NBA, 97% of the teams have naming rights deals, while that figure is 94% in the NHL, 90% in MLS, and 77% in MLB.
- Jake Kemp
- Just 12% of Sports Venues Are Without Corporate Monikers
- Financial Firms Dominate The Stadium Sponsorship Sector
- Naming Rights Deals Are A Big Business
Between the six major leagues Stacker analyzed, 17 venues remain unsponsored—a total representing 12.2% of the 139 total stadiums examined. Baseball, long bonded to tradition, features eight stadiums with unsullied names. These diamond cathedrals include Fenway Park and Yankee Stadium, as well as the Angels and Dodgers stadiums in California. The r...
Nearly one-third of all 122 sponsored venues in our analysis are named after financial companies, including banks, mortgage firms, and cryptocurrency exchanges. Companies in the industry with multiple venue sponsorships include Chase Bank (Chase Center in San Francisco and Chase Field in Phoenix), PNC Bank (PNC Arena in Raleigh, North Carolina, PNC...
The reason why so many venues sell naming rights is simple—these deals can be extremely lucrative. Crypto.com Arena’s naming rights deal, for instance, reportedly amounted to $700 million spread out over 20 yearswhen the crypto exchange company slapped its name on the arena formerly known as the Staples Center. Crypto.com’s sponsorship is roughly s...
- Stacker
Aug 2, 2021 · Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research.
- David Broughton
Aug 12, 2022 · Naming rights terms: 10 years, reportedly at $6 million a year, starting in 2021; Year stadium opened: 1973; Carolina Panthers. Stadium name: Bank of America Stadium; Former names:...
- Bill Shea
Buffalo's new deal leaves just seven of the 31 NFL venues without a corporate naming rights sponsor. Here, SportsPro presents a handy overview of every stadium naming rights deal currently in...
Oct 31, 2016 · What are common legal issues that arise in stadium and arena naming rights deals? What are common problems of working on stadium and arena naming rights deal? Is there a difference to naming rights deals for NCAA stadiums and arenas compared to the Major Leagues? What is the future of naming rights deals?
