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Xiaohongshu's headquarters are in Huangpu District, Shanghai. The number of daily active users (DAU) of Xiaohongshu grew from 20 million to 40 million in 2021. Monthly active users (MAU) also doubled to exceed 150 million in the same time period.
Xiaohongshu is headquartered in Shanghai, Block C, SOHO Fuxing Plaza, No. 388 Madang Road, China, and has 3 office locations.
- What Is Xiaohongshu?
- Brief History
- How Does The App Work?
- Singapore Funded Xiaohongshu
- Tech Retrenchment
- Controversy
- Adaptation and Progress
- Inspiration and Backstory
- More About The Xiaohongshu
- World Cup?
Xiaohongshu (小红书), which translates to Little Red Book in English, is a social media and e-commerce platform that allows people to post, discover, and share various products worldwide. The app has over 300 million users (yep, eight zeroes), similar to Twitter. It’s a surprise how we haven’t heard of it before. Over 90% of the app’s users are female...
The origin dates back to almost a decade ago. In 2013, founders Miranda Qu Fang and Charlwin Mao Wenchao started the app as an online tour guide for Chinese shoppers. They wanted to provide people the opportunity to share their shopping experiences with the community and thus: Xiaohongshu. In terms of their academic history, Miranda studied Arts an...
When you first enter the app, they ask for your gender, age, and interests. Afterward, content is curated to your liking and displayed in either photos or videos. Content is first shown on a large board, and you can click on posts that interest you. Then, similar to TikTok, you can scroll up and down to explore more. Finally, to view a user’s profi...
No startup could ever get this successful without a bit of funding. That includes Xiaohongshu. With a booming app like this, investors are sure to be attracted. The company’s newest round of financing in November 2021 raised $500 million, with Temasek Holdingsbeing the leading investor (the exact figure is undisclosed). Yes, that’s right, Singapore...
By now, we should all know Xiaohongshu is a tech company. Do you know what that means? If you thought of layoffs, then you’re right. You can watch this video to know the reason behind the tech layoffs: Like Amazon, Twitter, and other tech giants, Xiaohongshu has also let go of many employees in this turbulent time. In April 2022, it retrenched 10% ...
With the technology’s growth comes the rampant spread of fake news, and Xiaohongshu is no different. In recent years, the app has faced much backlash regarding the authenticity of its content. In October 2021, Xiaohongshu was slammed for allowing heavily filtered, stylised photographs and imagery to be posted on their platform’s feeds. They then is...
Since the app demographic was mainly women, there was still much potential to be unlocked. Xiaohongshu started adjusting its corporate strategy to attract more male users by promoting male user content and increasing advertising in male-centric online spaces. “Beautiful ladies are all here on Xiaohongshu, free to see, without spending any money!” a...
In an interview with the Boston Consulting Group in Greater China, Miranda explained the philosophy behind the company’s success. Explaining Xiaohongshu’s rise, she said the “most important factor (was) strategy,” quoting Sun Tzu’sThe Art of War, saying that “attacking the enemy’s strategy is the best choice.” In the volatile landscape of the world...
Besides the app, Xiaohongshu also opened RED Mall, a cross-border e-commerce platform allowing international brands to sell their products to Chinese consumers. Xiaohongshu’s headquarters are in Shanghai, but it also has warehouses in Shenzhen, Guangdong, and Zhengzhou, Henan. In 2014, they focused on bridging China with the rest of the world, and ...
If you’ve been watching sports lately, you’d probably know that China isn’t in the World Cup. But did you know, Xiaohongshu still has a part to play in it? Xiaohongshu signed sponsorship deals with Belgium and Spain’s national football teams. In return, both teams shared their highlights on the platform, including behind-the-scenes preparation and ...
Mar 14, 2024 · Xiaohongshu is an eCommerce shopping platform that allows consumers to buy luxury goods from around the world, exchange shopping tips, and share fa shion ideas. Xiaohongshu is headquartered in Shanghai, China.
Jul 26, 2022 · As the country’s leading lifestyle platform, Xiaohongshu is where international luxury and fashion brands turn as they seek to uncover Chinese consumer trends, leveraging the platform to raise awareness and directly connect with consumers and nurture consumer loyalty.
Dec 29, 2023 · The majority of users are concentrated in first-tier cities like Beijing, Guangzhou, and Shanghai. These findings suggest that the typical XiaoHongShu user is likely a Millennial or Gen Z, residing in one of China’s major cities, and possesses a good education level with moderate to high purchasing power.
Apr 20, 2024 · With a significant overseas user base, Xiaohongshu gives UK and European merchants a powerful channel to market their products and build brand awareness with Chinese consumer communities globally through geo-targeting and cross-border selling capabilities.
