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Aug 23, 2023 · Aug. 23, 2023. After a research report last week found that YouTube’s advertising practices had the potential to undercut the privacy of children watching children’s videos, the company...
- Overview
- Watching ads on “made for kids” content
- Policies for advertisers
Made for kids advertising policies may evolve over time. We encourage you to check back often to read the latest updates.
In order to comply with the Children’s Online Privacy Protection Act and other laws, personalized ads, remarketing, and other personalized targeting features are prohibited on YouTube for:
Google Accounts managed by Family Link for children under the age of 13 (or relevant age in your country), referred to here as supervised accounts
Content set as made for kids
Contextual ads can be served on YouTube for supervised accounts and on content set as made for kids. These ads are based on factors like:
The content being viewed
Ads in certain categories may still appear on content marked as “made for kids”. Viewers of “made for kids” content may see an ad bumper before and after a video ad is shown. This helps alert them when an advertisement is starting and ending.
To understand advertiser policies around ads on “made for kids” content, check out our “made for kids” ads policy.
Advertisers may not run personalized ads on YouTube for supervised accounts nor on content set as made for kids.
Advertising that is intended for children or on content set as made for kids must comply with all relevant laws and regulations. It cannot:
• Be deceptive, unfair, or inappropriate for its intended audience
• Make use of any third party trackers or otherwise attempt to collect personal info
Below are some products that advertisers may not advertise on YouTube for supervised accounts or content set as made for kids:
• Media unsuitable for children: Media (Movies, TV shows, etc.) that is sensitive to show to users under the age of 13.
To provide an experience free of charge, YouTube Kids is ad-supported with limited advertising. When you select a YouTube video in the app, you may see an ad bumper followed by a video...
Nov 19, 2020 · YouTube will put ads on non-partner videos but won’t pay the creators. Published Thu, Nov 19 202012:15 PM EST. Megan Graham @megancgraham. Key Points. YouTube said in an update to...
Sep 11, 2023 · Google ran tests to show only non-personalized ads appear on made-for-kids videos. Credit: Google. Google is continuing to dispute claims that it served personalized ads to...
This has privacy implications, but at least you can avoid a lot of age-inappropriate ads. Subscribe to YouTube Premium. Similar to other online video streaming services such as Hulu, YouTube Premium offers ad-free videos on the main site and YouTube Kids for a monthly fee. It will still show some ads, but not the annoying, invasive ones.
Jun 14, 2021 · Jun 14, 2021, 8:12 AM PDT. YouTube CEO Susan Wojcicki. Taylor Hill/FilmMagic for YouTube. YouTube just started letting ads run on non-Partner Program videos around the world. Ad buyers said the...
