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Bryan Lutz, Author All content by Bryan Lutz. Iowa State Daily. The independent student newspaper of Iowa State and Ames since 1890. Facebook. Instagram. X. Tiktok. Search this site Submit Search.
Bryan Lutz, Iowa State University, English Department, Graduate Student. Studies Discourse Analysis, Rhetoric, and New Media.
- What Is Changing About The Granular Brand and Business?
- So Then, Corteva Is Exiting Software as A Service?
- Specifically, What About Ag Studio?
- Where Will Corteva Be Investing in Its Digital Future?
- What Will Be Corteva’S Differentiator in Digital?
- Why Is Now The Time For Corteva to Make These Changes?
- Is It Time to Consider Farm Data in A Different Way?
- Where Do You Want to Be A Year from Now?
- What’s The Greatest Challenge?
The Granular brand will continue to be Corteva’s digital brand in the marketplace. There’s been confusion if Corteva is getting out of Granular or getting out of digital all together. Digital is central to everything we do at Corteva. And we’ll continue to be heavily invested in digital. But, as an industry, we spend too much time talking about dig...
Yes, we have made the decision to exit the SaaS model. Previously, our Granular software featured three distinct product offerings: Granular Insights, Granular Business and Granular Agronomy. Granular Business and Granular Agronomy were focused on the SaaS model. We recently divested our Granular Business software to Traction Ag.Our Granular Agrono...
We have had that product for quite a long time. We continue to use it internally, and we have retail partners and others who use it. There are no plans to change anything right now, and we’ll maintain the product as it plays a unique role for us and our partners.
Through Granular Insights, we are increasingly focused on bringing information to customers in simple and easy-to-use ways. Across the industry, there has been too much focus on software when farmers just want the insights. There’s a lot of room for improvement to go beyond just giving farmers tools to analyze their data themselves. It shouldn’t ta...
As we have made these changes, we have combined our digital teams in Granular with our digital teams in R&D. We’re the only digital organization in the industry that, in one group, spans from the earliest parts of the R&D pipeline all the way to the digital solutions being used by farmers. At Corteva, we’ve got more record-setting corn hybrids than...
We are investing differently than others to use digital to drive value for farmers rather than just build software for farmers. As we have recently shared publicly, we have a lot of industry-changing products and innovation coming through our pipeline. There couldn’t be a better time to realign our digital tools to make sure our customers are able ...
If you take a step back and look at the industry—others are measuring themselves by how much access they have to customer data. Our focus is on helping customers make better decisions with their data. Like many others—we firmly believe farmers own their data. We only want to provide tools so they can make good decisions based on their data. This ha...
If we are successful, we’ll ultimately talk about digital less. As an analogy—no one talks about the tech behind Amazon. They talk about free shipping, low prices, and convenience. They don’t talk about complicated databases, order processing, inventory, and logistics systems behind the scenes. Our first opportunity when it comes to digital is deli...
Right now, it has been around recruiting talent. For example, we’ve made the decision to pivot operations primarily to the Midwest to be closer to our customers and our global research and business centers. The science and engineering behind farming is not simple—we need top talent to help us do the work. We have truly exceptional scientists and en...
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Brian Lutz | Facebook. About. Work. Owner-operator at Lutz Siek Cattle. West Point, Iowa. College. Studied at Oklahoma State University. Class of 2006. Studied at Black Hawk East. Class of 2003. High school. Went to Fort Madison High School. Class of 2001. Photos. See all photos. Others Named Brian Lutz. See more. Others With a Similar Name.
