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The Plymouth automobile was introduced at Madison Square Garden on July 7, 1928. It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford.
The Plymouth Automobile story begins in 1928 amidst the booming “low-priced” car market dominated by Ford and Chevrolet. Chrysler Corporation, eager to compete, launched Plymouth as a more affordable alternative to its own upscale brand.
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introduction by Chrysler. …that year introduced the first Plymouth model to compete with modestly priced Fords and Chevrolets. The corporation became a major company in the American automotive industry, and Chrysler was named Time magazine’s 1928 Man of the Year.