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SWOT a·nal·y·sis

/ˈswäd əˌnaləsəs/

noun
- 1. a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
Word Origin 1990s: SWOT, acronym from strengths, weaknesses, opportunities, threats.
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SWOT analysis
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A strategic planning technique analyzing strengths, weaknesses, opportunities, and threats faced by an organization or project
SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP. Wikipedia
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