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What is a company Vision Statement?
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A vision statement describes what a company desires to achieve in the long-run, generally in a time frame of five to ten years, or sometimes even longer. It depicts a vision of what the company will look like in the future and sets a defined direction for the planning and execution of corporate-level strategies.
Jan 16, 2024 · A vision statement is a written declaration clarifying your business’s meaning and purpose for stakeholders, especially employees. It describes the desired...
- Sean Peek
- Vision Statement vs. Mission StatementBefore determining what your vision statement is, you need to understand what it is not. It should not be confused with a mission statement. Those...
- Deciding Who Shapes Your Vision and How Will It Be UsedThe first step in writing a vision statement is determining who will play a role in crafting it. To accomplish this end, Brandon Shockley, director...
- How to Write A Vision StatementCreating the perfect vision statement may seem like an overwhelming task, but it doesn't have to be. You don't have to reinvent the wheel to develo...
- Tips For Crafting Your Vision StatementA vision statement should stretch the imagination while providing guidance and clarity. It will help inform direction and set priorities while chal...
Mar 1, 2024 · A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world. Your mission defines what your organization does and what you stand for, while your vision statement speaks to your goals and ideals for the future.
A company vision statement is one of your most important business documents, along with your mission statement and core values. Although it’s easy to confuse the three, each one is unique and serves its own purpose. Core values are the organization’s long-term beliefs and principles that guide employee behavior.
- Shopify. Shopify’s vision statement is succinct and straightforward: “Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.”
- Zoom. Zoom has a strong vision statement: “Communications empowering people to accomplish more.” The ubiquitous video meeting platform does an excellent job of sharing how its vision fits squarely into its brand identity.
- Lego. Lego’s vision statement is simple and joyful: “A global force of learning through play.” The toy company uses its vision statement to frame its impact reporting.
- Drift. Drift’s vision is clear: “A world where people are free to have a conversation with any business, at any time, on their terms.” Drift’s chatbots allow businesses to field incoming questions and connect with customers or potential customers at any time.
Jan 16, 2024 · Step 1: Identify Your Goals. The first step in writing a vision statement is to identify your long-term goals for the company. You may refer to your business plan, mission, and personal brand statement for ideas. The following questions can also help you identify relevant points.
Jan 31, 2023 · A Mission Statement is a definition of the company’s business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company. An effective vision inspires the team, showing them how success will look and feel.
