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What does the 'You've Come a long way' slogan mean?
Why is it called You've Come A Long Way Baby?
Did Virginia Slims have a 'You've Come A Long Way Baby' ad?
Did you remember the phrase 'You've Come a long way' in 1968?
Oct 3, 2016 · The “You’ve come a long way, baby” slogan (created by the famous Leo Burnett Agency) instantly caught on, and the “Women’s Lib” theme perfectly tapped into the female consumer’s mindset.
Its early advertising campaigns exploited civil rights movements of the ‘60s with the slogan, “You’ve come a long way, baby,” a slogan which has lasted into modern times. The brand’s advertising methods continue to present Virginia Slims as the choice for strong, independent, liberated women.
The legend says "You've come a long way, baby". In the 1960s and 1970s, the themes of feminism and women's liberation , with the "You've Come a Long Way, Baby" slogan, were often used in advertising for Virginia Slims.
The title You've Come a Long Way, Baby was derived from a marketing slogan for Virginia Slims cigarettes. The previously released "The Rockafeller Skank" single liner notes revealed that a once tentative title for the album had been Let's Hear It for the Little Guy.
Jan 2, 2021 · If you were alive and in America in 1968, you might remember the phrase “You’ve Come A Long Way, Baby.” It was an advertising slogan for a brand of cigarettes, known as Virginia Slims, which, at 100mm in length and 23mm in circumference, were longer and thinner than cigarettes from competing brands.
Every ad in the campaign put a woman front and center, equating smoking Virginia Slims with being independent, stylish, confident and liberated. The slogan itself spoke directly about the progress women all over America were fighting for: “You’ve come a long way, baby.”.
Oct 21, 2020 · In this piece, a closer look has been taken at the first of the television commercials which were released to promote the product, with a catchy jingle decisively informing the consumer about their place in history – ‘You’ve come a long way, baby’.
