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As some of the group’s largest facilities in the US, Gold's Gym Newburgh and Middletown in New York are renowned for embracing innovation to stay ahead. Owner and managing partner Don Murphy shares the secrets to their success.
Don Murphy. Gold's Gym Franchisee, Fitness Industry Consultant & Speaker, Expanding the Reach and Positive Impact of the Health & Fitness Industry. 2d Edited. Expansion of the strength areas...
His talent and ability as a group ex instructor led him to become a Les Mills national trainer and presenter for 10 years during which he appeared as an international DVD presenter for the program, Bodypump® (release #70). During this time, he and his partners also formed and operated Les Mills Northeast from 2006 to 2009.
- Power of Events
- Use Your Star Players
- Spread The Word
- Work Up The Wow Factor
- Innovate
- Do It Again!
Events have long been the bedrock of a thriving club. They remain the most powerful reminder of why members fell in love with your club in the first place and serve as a fantastic example of all the things your club can offer that fitness apps cannot. Great Instructors, pulsating workouts, and a strong sense of community come to the fore, bringing ...
Connection is a key driver of member motivation, so securing your top talent to light up the stage is the first step on the road to planning an unmissable event.79% of members state that Instructors are extremely important, with the quality of Instructor the single most important factor for participants choosing group workouts. Getting your A-Team ...
Members are your most powerful marketing channel for your events. The magic of a motivating workout means group exercisers refer 20% more new members than someone who works out solo, with one in ten group exercisers referring more than 10 new members to their facility (Qualtrics, 2019). Creating quality events is a way to ensure a steady stream of ...
An event is a great way to drive footfall to your club, but don’t forget to factor in how fresh eyes will view your studio. The member experience starts when they enter your facility and continues through every aspect of the club. You can influence your members’ emotional response to their experience by paying careful attention to what they see, he...
Investing in innovative tech has helpedCrunch Fitness, West Floridadial up their club profile and event marketing ability. Christian Dyer, Membership Engagement and Social Director says: “Something I would recommend to every club is buying a 360-degree camera. You can actually launch livestreams on your social channels with a 360-degree camera. We ...
Great club events needn’t be a ‘one and done’ affair. Creating regular life-changing fitness experiences your members will love reinforces the joy of working out at your club and reminds them you’re in it together for the long haul, with plenty to look forward to. The benefits of bringing members together often is a winning formula forthe JCC in Br...
Mar 1, 2016 · Bill Austin, Mary Murphy, Kim Kenyon and Don Murphy of Hudson Valley Gold’s Gyms in New York state owned the Les Mills Northeast distributorship before it was sold to Les Mills in 2009. Those states were Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
Don Murphy addresses the audience at the end of LMWC's mega quarterly on day 2. This message sheds light on the ability for group ex instructors, trainers, ...
It's dropped by about 10 years from what it was pre-pandemic – the 18 to 34-year-old market is by far our biggest joiner group now,” says owner and managing partner Don Murphy. “I think that's the silver lining of the pandemic – a lot of people are waking up to the importance of taking care of themselves because it’s their best ...
