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   What is the ad exchange & how does it work?

   • By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more eciently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way.

   The DoubleClick Ad Exchange - Google Search

   www.google.com/adexchange/AdExchangeOverview.pdf

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   What is the DoubleClick Ad Exchange?

   • The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more eciently and easily across the web.

   The DoubleClick Ad Exchange - Google Search

   www.google.com/adexchange/AdExchangeOverview.pdf

   See all results for this question

   What is Google Doubleclick Bid Manager?

   • DoubleClick Bid Manager: Google’s demand-side platform, built from the ground up to help agencies and advertisers buy online advertising across ad exchanges, on an impression-by-impression basis, in real time.

   DoubleClick Digital Marketing - Google Help

   support.google.com/faqs/answer/2727482?hl=en

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   What is DoubleClick Digital Marketing?

   • DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:

   DoubleClick Digital Marketing - Google Help

   support.google.com/faqs/answer/2727482?hl=en

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2. www.google.com › adexchange › AdExchangeOverviewThe DoubleClick Ad Exchange - Google

   www.google.com › adexchange › AdExchangeOverview

   The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad...

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3. developers.google.com › authorized-buyersAuthorized Buyers | Google for Developers

   developers.google.com › authorized-buyers

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   Authorized Buyers (formerly DoubleClick Ad Exchange) connects ad networks, agencies, and demand-side platforms with real-time inventory. Learn how to use the Buyer APIs, RTB protocols, and media buying and selling APIs to automate and optimize your campaigns.

4. Videos

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     1:20:50

     youtube.com

     DoubleClick Ad Exchange: Connecting the World of Online Advertising

     Sep 10, 2012

     23.1K Views

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     3:04

     youtube.com

     Ad Exchange Tutorial: How to Create Tags in Doubleclick Ad Exchange

     Apr 11, 2016

     13.9K Views

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     20:13

     youtube.com

     Display Advertising Basics (DSPs, RTB, Ad Exchanges, DMPs) - Pete Kluge, Adobe

     May 19, 2014

     307.5K Views

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5. www.adexchanger.com › ad-exchange-news › doubleclickLooking At New DoubleClick Ad Exchange Whitepaper From Google

   www.adexchanger.com › ad-exchange-news › doubleclick

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   Jan 17, 2011 · Google publishes a whitepaper to promote its DoubleClick Ad Exchange as a platform for publishers to monetize their inventory and marketers to buy audience. The paper claims that the Exchange offers higher revenue, more transparency and better attribution than other ad networks or platforms.

6. support.google.com › faqs › answerDoubleClick Digital Marketing - Google Help

   support.google.com › faqs › answer

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   DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM...

7. blog.google › products › admanagerIntroducing Google Ad Manager - The Keyword

   blog.google › products › admanager

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   Google Ad Manager is the unified platform that replaces DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP). It offers programmatic solutions, revenue optimization, and brand protection for publishers and advertisers across web, mobile, and video.

8. www.google.com › doubleclick › adxbuyerAuthorized Buyers Program Guidelines - Google

   www.google.com › doubleclick › adxbuyer

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   The Authorized Buyers program is a service for accessing multiple sources of online display advertising inventory. In the Authorized Buyers program, publishers and publisher networks are ...

9. blog.google › technology › adsReimagining the future of buying and selling ads online

   blog.google › technology › ads

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   Jun 5, 2012 · In 2012, Google announced DoubleClick Digital Marketing, a modern ad platform that integrated banner ads, paid search, mobile ads, online video and measurement. The platform also introduced a new Market View on the DoubleClick Ad Exchange for publishers.