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  1. Feb 22, 2019 · Bert and John Jacobs are the founders of T-shirt company Life Is Good, which is valued at $100 million. They are the youngest of six children raised in a lower middle-class family in...

  2. Sep 2, 2019 · In the late 80s, brothers Bert and John Jacobs were living as nomads, traveling from college to college selling t-shirts out of their van. It wasn't a sustainable living – until one day, they...

  3. In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.

  4. Sep 2, 2015 · In their new book, Life Is Good co-founders Bert and John Jacobs share how they built a $100 million clothing empire while putting people first.

  5. Feb 3, 2016 · Bert and John working at their small Jacob's Gallery desk. Life is Good. Soon the brothers transitioned into their late 20s and were still living paycheck to paycheck. Bert's girlfriend...

  6. May 4, 2021 · Key Points. Life is Good was on the verge of filing for bankruptcy protection last year, according to its CEO, but the retailer managed to overhaul its business strategy in a pinch. “We were in...

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  8. Sep 9, 2015 · What I've Learned: Life Is Good Co-Founders. Bert and John Jacobs on business, ice cream, and creative breakthroughs at keg parties. In 1989, brothers Bert and John Jacobs began selling...