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1. journals.sagepub.com › home › jnmJournal of Interactive Marketing: Sage Journals

   journals.sagepub.com › home › jnm

   4 days ago · The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual … | View full journal description.

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     The Journal of Interactive Marketing aims to identify issues...

2. www.sciencedirect.com › journal › journal-ofJournal of Interactive Marketing | ScienceDirect.com by Elsevier

   www.sciencedirect.com › journal › journal-of

   Journal of Interactive Marketing is a society-owned journal that publishes research on interactive marketing topics such as social media, mobile marketing, and big data. Browse the latest articles, special issues, and calls for papers on ScienceDirect.com.

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4. journals.sagepub.com › toc › JNMJournal of Interactive Marketing - Volume 59, Number 3, Aug ...

   journals.sagepub.com › toc › JNM

   Jun 9, 2024 · Preview abstract. Companies spend large amounts of money to induce word of mouth (WOM) and spread it among consumers. This research introduces the concept of “WOM relevance,” which measures the importance of WOM for consumers’ purchase-decision process in a specific ...

5. journals.sagepub.com › loi › JNMJournal of Interactive Marketing - All Issues

   journals.sagepub.com › loi › JNM

   Journal portfolios in each of our subject areas. Links to Books and Digital Library content from across Sage. VIEW DISCIPLINE HUBS

6. us.sagepub.com › en-us › namJournal of Interactive Marketing | SAGE Publications Inc

   us.sagepub.com › en-us › nam

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   A quarterly journal published in association with American Marketing Association, covering online and offline topics related to customer analysis, targeting and service. The journal publishes original research on any aspect of interactive marketing, using various methodologies and theories.

7. www.sciencedirect.com › journal › journal-ofJournal of Interactive Marketing | All Journal Issues ...

   www.sciencedirect.com › journal › journal-of

   Read the latest articles of Journal of Interactive Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature.

8. People also ask

   Where can I read journal of interactive marketing?

   • You can read the latest articles of Journal of Interactive Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature.

   Journal of Interactive Marketing | ScienceDirect.com by

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   Where can I find the latest articles about interactive marketing?

   • Find the latest articles of Journal of Interactive Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature. Skip to main content ADVERTISEMENT

   Journal of Interactive Marketing | ScienceDirect.com by

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   What is Journal of interactive advertising?

   • Journal of Interactive Advertising is a journal covering the categories related to Communication (Q1); Marketing (Q1). It is published by Taylor and Francis Ltd.. The overall rank of Journal of Interactive Advertising is 881. ISSN of this journal is/are 15252019 . Impact Score: 5.84 h-Index: 15 SJR: 2.505 Overall Ranking: 881 26. Business Horizons

   Best Marketing Journals with Impact Factor, Ranking, h-Index, SJR

   www.resurchify.com/impact/category/Marketing

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   What are the most downloaded articles from Journal of interactive marketing?

   • The most downloaded articles from Journal of Interactive Marketing in the last 90 days. Brave New World? On AI and the Management of Customer Relationships Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin, Peeter W.J. Verlegh Open Access November 2018

   Journal of Interactive Marketing - Elsevier

   www.journals.elsevier.com/journal-of-interactive-marketing/most-downloaded-articles

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9. onlinelibrary.wiley.com › journal › 15206653Journal of Interactive Marketing - Wiley Online Library

   onlinelibrary.wiley.com › journal › 15206653

   Nov 5, 2008 · Co‐creation experiences: The next practice in value creation. Electronic word‐of‐mouth via consumer‐opinion platforms: What motivates consumers to articulate themselves on the Internet? Consumer awareness of name removal procedures: Implications for direct marketing.