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   • Washington Post

     The Commanders scored a naming rights deal. Why haven’t the Nationals?

     When the Washington Commanders secured an eight-year naming rights deal with Northwest Federal Credit Union for their Landover stadium last week, they did something that their baseball neighbors ...

     7 hours ago

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     The News-Times

     Naming rights for Hartford’s XL Center up for grabs ahead of $145 million renovation

     13 hours ago

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     Washington Post

     Commanders to play at ‘Northwest Stadium’ after signing naming rights deal

     4 days ago

   • The Washington Times

     Commanders sell naming rights to stadium

     4 days ago

   • WTOP Washington

     Northwest Stadium: Commanders ink new naming rights deal for its Landover stadium - WTOP News

     4 days ago

   • CNBC

     Washington Commanders strike stadium naming rights deal with Northwest Federal Credit Union

     4 days ago

   • CBS Sports

     FedExField no more: Here's what Commanders stadium will be called after new eight-year naming-rights deal

     4 days ago

   • The Business Journals

     Washington Commanders sign new stadium naming-rights deal - Washington Business Journal

     4 days ago

   • ABC News

     Washington Commanders reach a deal to rename their home field Northwest Stadium

     4 days ago

   • ClutchPoints

     Commanders agree to huge new naming rights deal

     4 days ago

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2. www.contractscounsel.com › naming-rights-agreementNaming Rights Agreement: Definition & Sample - Contract Lawyers

   www.contractscounsel.com › naming-rights-agreement

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   What is a Naming Rights Agreement? A naming rights agreement is a contract between two or more parties that allows one party the exclusive right to name a property, location, or event for a set period. Naming rights agreements are commonly used for things like naming stadiums and sporting events.

3. People also ask

   What is a stadium naming rights agreement?

   • A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee. And instead of the licensee receiving a privilege, the licensee accepts an obligation to use the licensor's brand on stadium or arena signage and when promoting the stadium or arena.

   Trademark and brand management: What's in a (stadium) name?

   www.reuters.com/legal/legalindustry/trademark-brand-management-whats-stadium-name-2021-12-08/

   See all results for this question

   Do you need a trademark lawyer for a stadium naming rights agreement?

   • In other words, the stakes can be high, even with a seemingly benign trademark license and should be carefully evaluated by a trademark lawyer. A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee.

   Trademark and brand management: What's in a (stadium) name?

   www.reuters.com/legal/legalindustry/trademark-brand-management-whats-stadium-name-2021-12-08/

   See all results for this question

   What is a naming rights agreement?

   • A naming rights agreement is a contract between two or more parties that allows one party the exclusive right to name a property, location, or event for a set period. Naming rights agreements are commonly used for things like naming stadiums and sporting events.

   Naming Rights Agreement: Definition & Sample | Contract Lawyers

   www.contractscounsel.com/t/us/naming-rights-agreement

   See all results for this question

   Can a brand name be attached to a stadium?

   • Affixing a brand name to an arena, stadium, or other facility is a complex and expensive marketing decision. There are also legal implications, especially in the trademark and brand management context.

   Trademark and brand management: What's in a (stadium) name?

   www.reuters.com/legal/legalindustry/trademark-brand-management-whats-stadium-name-2021-12-08/

   See all results for this question

4. www.reuters.com › legal › legalindustryTrademark and brand management: What's in a (stadium) name?

   www.reuters.com › legal › legalindustry

   Dec 8, 2021 · A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee. And instead of the licensee receiving a privilege, the...

   • Author: Joel Feldman

5. www.commanders.com › news › washington-commandersWashington Commanders and Northwest Federal Credit Union ...

   www.commanders.com › news › washington-commanders

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   4 days ago · Aug 27, 2024 at 09:59 AM. Landover, Md., and Herndon, Va. – Aug. 27, 2024 – The Washington Commanders and Northwest Federal Credit Union (NWFCU) today announced a new, multi-year, exclusive naming-rights agreement for the football team's stadium, bringing together two institutions with a storied history in the region and community.

6. www.shell.us › media › 2023-media-releasesHouston Dynamo Football Club and Shell Energy announce ...

   www.shell.us › media › 2023-media-releases

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   The first major league soccer-specific stadium in a downtown district will re-open its doors as Shell Energy Stadium in 2023 following an agreement between Houston Dynamo Football Club and Shell Energy, both organizations announced today.

7. www.sportsbusinessjournal.com › Articles › 2023Titans, Nissan officially agree to new 20-year stadium naming ...

   www.sportsbusinessjournal.com › Articles › 2023

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   Nov 17, 2023 · Nissan North America and the Titans have officially announced a 20-year naming rights deal today for the team’s new $2.1B stadium expected to open in 2027, extending a sponsorship that has been in place since Nissan entitled the current stadium in downtown Nashville in 2015.

   • Author: Ben Fischer

8. elevent.co › the-effectiveness-of-stadium-namingThe Effectiveness of Stadium Naming Rights - Elevent

   elevent.co › the-effectiveness-of-stadium-naming

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   Stadium naming rights are increasingly recognized as a highly coveted premium asset in the sponsorship space. The cost of new agreements for tier-one properties in major markets has skyrocketed, driven by their scarcity.

9. www.nbcwashington.com › news › sportsFedExField no more: FedEx ending naming rights agreement with ...

   www.nbcwashington.com › news › sports

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   Feb 28, 2024 · The stadium has been called FedExField since 1999, about two years after it was completed, according to the team. FedEx is pulling out of the naming rights agreement two years early; it wasn’t ...