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- Source. The source imagines, creates, and sends (encodes) the message either through speaking, writing, conversation, or another communication channel. In public speaking, the source is the person giving the speech.
- Channel. The channel is the means or medium through which a message is sent. In business or social situations, common channels are face-to face (conversation, interview, public speech); written (email, text message, letter); social media (Facebook, Twitter, Instagram); and mass media (television, radio, newspapers).
- Message. The message is the meaning conveyed to the receiver, whether intended or unintended (McLean, 2005). Do not make the mistake of thinking the message is created only through words.
- Receiver. The receiver is the individual for whom the communication is intended. It is he or she who analyzes and interprets (decodes) the message in ways both intended and unintended by the source (McLean, 2005).
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The two models we will discuss, the linear model and the transactional model, include the following parts: participants, messages, encoding, decoding, and channels (ISU, 2016). In the models, the participants are the senders and/or receivers of messages in a communication encounter.
The transaction model of communication describes communication as a process in which communicators generate social realities within social, relational, and cultural contexts.
- Melissa Ashman
- 2018
1.1 Defining Communication. How would you define communication? What elements does your definition include? How would you visually illustrate your concept of communication? Throughout the years, there have been a wide variety of definitions and models of communication—some simple and some complex.
Shannon and Weaver proposed a Mathematical Model of Communication (often called the Linear Model) that serves as a basic model of communication. This model suggests that communication is simply the transmission of a message from one source to another.
Mar 13, 2021 · Abstract. The differences between a discussion carried out face-to-face and online can be better understood through the analysis of numerous communication models such as: (1) the simplest model; (2) Shannon’s information theory model; (3) the intermediary model (gatekeeper/ two-step flow model); (4) the interactive or cybernetic model; (5 ...
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Identify and explain key concepts and theories related to sociological communication. Analyze communication practices in social contexts, including media, organizations, communities, and interpersonal relationships.
