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The GfK Entertainment charts are the official charts for music, home video, and video games in Germany and are gathered and published by GfK Entertainment (formerly Media Control and Media Control GfK International), a subsidiary of GfK, on behalf of Bundesverband Musikindustrie.
The GfK Entertainment charts are the official charts for music, home video, and video games in Germany and are gathered and published by GfK Entertainment (formerly Media Control and Media Control GfK International), a subsidiary of GfK, on behalf of Bundesverband Musikindustrie.
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We measure the media people consume and help brands improve the performance of their marketing and advertising campaigns. We also combine our best-in-class media measurement technologies with passive purchase behavior data to close the loop on advertising campaign effectiveness.
Mar 21, 2014 · media control has been a full-service provider for media monitoring, analysis and evaluation. media control and GfK founded the joint venture media control® GfK INTERNATIONAL GmbH in 2003. Parts of media control were integrated into the newly formed media control® GfK INTERNATIONAL GmbH to this end.
The combination of Fast-Moving Consumer Goods (FMCG) and Technology & Durables measurement is a powerful combination, allowing NIQ and GfK to provide holistic insights across online marketplaces, supermarkets, and stores.
GfK has been the gold standard in media measurement for the past years. Our team has devised state-of-the-art technologies and rigorous methodologies to identify what channels attract which audiences to evaluate reach and impact.
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Jul 1, 2022 · Through the combination of NielsenIQ’s cloud based Connect platform and omnichannel measurement technologies and GfK’s recently launched gfknewron platform, the company will become a true analytics leader.
