Search results
Jul 1, 2022 · Chicago, USA and Nuremberg, Germany – July 1, 2022 – NielsenIQ and GfK SE (“GfK”), two leaders in global information services, today announced a definitive agreement through which the companies plan to combine, creating new capabilities in the consumer and retail measurement industry.
Jul 11, 2023 · The strategic combination of NIQ and GfK brings together two companies that have independently made significant investments in omnichannel coverage, business intelligence tools, and predictive analytics.
Searches related to when did gfk become media control tool microsoft
We measure the media people consume and help brands improve the performance of their marketing and advertising campaigns. We also combine our best-in-class media measurement technologies with passive purchase behavior data to close the loop on advertising campaign effectiveness.
Jul 11, 2023 · We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach.
The combination of Fast-Moving Consumer Goods (FMCG) and Technology & Durables measurement is a powerful combination, allowing NIQ and GfK to provide holistic insights across online marketplaces, supermarkets, and stores.
Spain’s digital sector confirms GfK as the official Media Measurement provider. In February, the associations representing the Spanish digital industry, AIMC, WFA Spain and IAB Spain - officially ratified GfK DAM as the digital audience measurement provider.
People also ask
How will GfK & nielseniq impact the global market?
Why should you use GfK?
What makes GfK a true analytics leader?
What is GfK & Niq?
Don’t miss our new white paper: ON A ROLL: Cross-platform video advertising - opportunities and measurement challenges. AUTHOR: Roland Abold. For the last three years we’ve hosted a roundtable with industry experts to debate the hot topics surrounding media measurement.
