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1. • • Jermaine Dupri ‘s legendary So So Def Recordings has signed a multi-year agreement with Create Music Group that encompasses all of the label’s recordings, publishing and back catalog. In addition, Dupri will supervise the launch of new artists and music under the partnership and double as Create Music Group’s the newly appointed creative director.
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     Jermaine Dupri’s So So Def Recordings, Create Music Group ...

2. People also ask

   How has So So Def Recordings changed music?

   • The songs and sounds of So So Def Recordings and its artists have had and continue to have a significant impact in shaping R&B, hip-hop and pop music. Post navigation

   Revisit: Jermaine Dupri & So So Def: 25 Years of Elevating Culture

   grammymuseum.org/museum-at-home/revisit-jermaine-dupri-so-so-def-25-years-of-elevating-culture/

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   Why did Dupri start So So Def Recordings?

   • Dupri purposefully kept his label headquarters in Atlanta where he would focus on southern hip-hop and R&B. The first act he signed to the label was Xscape, an all-female R&B group, who achieved platinum-level success with their first two albums…and so, the story of So So Def Recordings had begun. KRIS KROSS

   Revisit: Jermaine Dupri & So So Def: 25 Years of Elevating Culture

   grammymuseum.org/museum-at-home/revisit-jermaine-dupri-so-so-def-25-years-of-elevating-culture/

   See all results for this question

   Why did so So Def become so popular?

   • So So Def became synonymous with hit songs, dominating sales and airplay charts. Even if they didn’t recognize the artist immediately, fans gravitated to So So Def releases because they knew the music would be great, a rare feat for any record label. JERMAINE DUPRI

   Revisit: Jermaine Dupri & So So Def: 25 Years of Elevating Culture

   grammymuseum.org/museum-at-home/revisit-jermaine-dupri-so-so-def-25-years-of-elevating-culture/

   See all results for this question

   Who owns So So Def?

   • Dupri first founded So So Def in 1993 in a joint venture between Sony and Columbia. In the time since, the label has respectively been housed under EMI and Universal, with distribution changing hands between Columbia, Arista, Virgin, Island Def Jam, Malaco and, most recently, Epic.

   Jermaine Dupri’s So So Def Recordings Strikes Multiyear Deal With

   variety.com/2024/music/news/jermaine-dupris-so-so-def-recordings-multiyear-deal-create-music-group-1235900409/

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3. www.rollingstone.com › music › music-newsSo So Def at 25: Jermaine Dupri on His Pathbreaking Label

   www.rollingstone.com › music › music-news

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   Oct 29, 2018 · Jermaine Dupri looks back on 25 years of So So Def, a label that helped break Xscape, Anthony Hamilton and other singers.

4. variety.com › 2024 › musicJermaine Dupri's So So Def Inks Multiyear Deal With Create ...

   variety.com › 2024 › music

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   Feb 7, 2024 · Jermaine Dupri has announced a multiyear partnership between his So So Def Recordings and Create Music Group. Under the deal terms, the veteran artist, producer and entrepreneur brings his...

   • Author: Steven J. Horowitz

5. www.billboard.com › business › record-labelsJermaine Dupri’s So So Def Recordings, Create Music Group ...

   www.billboard.com › business › record-labels

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   Feb 7, 2024 · Jermaine Dupri ‘s legendary So So Def Recordings has signed a multi-year agreement with Create Music Group that encompasses all of the label’s recordings, publishing and back catalog.

6. thegrio.com › 2024/02/07 › jermaine-dupris-so-so-defJermaine Dupri’s So So Def Recordings signs multi-year deal ...

   thegrio.com › 2024/02/07 › jermaine-dupris-so-so-def

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   Feb 7, 2024 · The iconic label, founded by Jermaine Dupri in 1993 and the company behind acts like Bow Wow and Xscape, has inked a multi-year contract with Create Music Group, the two brands announced on...

   • Author: Mariel Turner

7. www.vibe.com › features › digital-coversJermaine Dupri and So So Def Celebrates 30 Years of Hit ...

   www.vibe.com › features › digital-covers

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   Oct 23, 2023 · So So Def was originally a production company that was successful off the strength of Kris Kross’ debut Totally Krossed Out. What spurred you to transform So So Def into a record...

   • Author: Preezy Brown

8. grammymuseum.org › museum-at-home › revisit-jermaineRevisit: Jermaine Dupri & So So Def: 25 Years of Elevating ...

   grammymuseum.org › museum-at-home › revisit-jermaine

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   Feb 5, 2021 · To mark a quarter century of success with his record label, So So Def, the GRAMMY Museum presented Jermaine Dupri & So So Def: 25 Years of Elevating Culture, an exhibit exploring the legacy of Dupri and the rise and influence of Atlanta’s hip-hop and R&B scene.

9. hiphopdx.com › news › jermaine-dupri-create-music-groupJermaine Dupri's So So Def Strikes Deal With Create Music ...

   hiphopdx.com › news › jermaine-dupri-create-music-group

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   Feb 8, 2024 · Jermaine Dupri has announced a new partnership between So So Def Recordings and Create Music Group. In a recently penned multiyear deal, the seasoned Atlanta mogul will transition out of his...