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  2. Mar 10, 2023 · TikTok users are big spenders. In 2021, users spent a whopping $2.3 billion on the app—compared to just $1.3 billion in the previous year. If you want to leverage this spending power for your own business, you’ll need to connect how you use TikTok to your overall business strategy.

    • Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
    • Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
    • Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
    • Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
  3. 6 days ago · 1. Businesses Can Use TikTok Shop. If you plan on selling products via TikTok, the TikTok Shop ecommerce platform allows for a more seamless buying experience that benefits shoppers. Customers can complete the checkout process from within the app, keeping the buyer’s journey smooth and painless.

  4. May 24, 2022 · What Are the Biggest Benefits of TikTok for Business? The fastest-growing social platform by far, TikTok has quickly gone from being a viral trend to a staple social network for brands. To put it into perspective, TikTok is currently outpacing Instagram’s growth rate by 5x. Why are brands flocking to the platform, though? Good question!

  5. Dec 6, 2023 · Entertainment. Dance. Pranks. That’s quite different from LinkedIn’s most popular content, which revolves around innovation, management, human resources, and digital marketing. Yet, regardless of your brand’s voice or industry, there’s still a place for you on TikTok. Why Use TikTok for Your Business? You have a lot on your plate already.

  6. Oct 11, 2022 · TikTok is a video-sharing social media platform where you can create, edit, share, discover and watch short, vertical videos—from just a few seconds long, all the way up to 10 minutes. And it’s continuously changing.

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