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- Understanding HTML for Email Newsletters. To create stunning email newsletters, it's essential to have a solid understanding of HTML. After all, this language, along with JavaScript, is the cornerstone of the World Wide Web.
- Planning the Newsletter Design. Newsletter Title.
- Building the HTML Structure.
- Styling Your Email Newsletter. Welcome! Stay tuned for updates.
- How to Write An Impactful Subject Line
- How to Craft An Effective Email Body
- Technical Aspects of Email Newsletters
Your subject line is the first thing your readers will see when the email appears in their inbox. It's important, then, that you use something eye catching that encourages them to read the message.
The body of your email is where your core content will go. Having a well written and effective email body is essential.
Now that you've drafted your first newsletter, you need to address the technical concerns. Namely, you'll need to figure out how you'll send this newsletter.
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- Get permission to email. You can do this by having a sign-up link on your webpage. You can also allow current email subscribers to forward your HTML email to their friends and asking them to sign up to receive it in their own email account.
- Use code for email readers. Not all email readers have the same capabilities as web browsers. Design your email so more people will be able to view the HTML version instead of having to revert to the plain-text version.
- Rely on the text to communicate your message. Though it is more appealing to use colors and graphics, there is a good chance that someone on your email list will not be able to view your HTML email, no matter how well it is designed.
- Follow Federal Trade Commission guidelines. These guidelines are set up to protect consumers by ensuring proper privacy settings and making certain that legitimate businesses are behind email marketing.
Step 1: Use HTML Tables for Layout. Step 2: Add CSS Styles. Step 3: Adopt Best Practices. Step 4: Code for Google Mail, Lotus Notes, and Outlook 2007. Step 5: Coding for Phones and Tablets....
- Tim Slavin
- Step 1: Use Html Tables For LayoutThat’s right: tables are back, big time! Web standards may have become the norm for coding pages for display in web browsers, but this isn’t the We...
- Step 2: Add CSS StylesDid I say CSS support was poor in mail clients? Well, it is. But you can (and should) still utilize CSS for the styles in your email once your nest...
- Step 3: Adopt Best PracticesKnowing that you’ve created valid HTML email using the guidelines I’ve suggested is only part of the solution — there are several best practices th...
- Step 4: Code For Google Mail, Lotus Notes, and Outlook 2007Google Mail, Lotus Notes, and Outlook 2007 present their own unique coding challenges. Outlook 2007, believe it or not, has significantly less supp...
- Step 5: Coding For Phones and TabletsAn amazing number of people read HTML email on their smart phones and tablets, as well as their desktop email software. Adapting your HTML tables t...
Nov 9, 2023 · For this post, we’re going to discuss how to create and send HTML emails, and why you should do so. At some points, we’ll get deep into how you’d code up an email, but you won’t need this knowledge to create your own.
Apr 12, 2021 · If you are new to HTML Email coding, the guide by Caity G. O’Connor is a good place to start. Alternatively, How to Code HTML Emails for Any Device is a very thorough guide on building a reliable HTML email template, and how to test it — along with a hands-on example of building a newsletter template from scratch.
Jan 11, 2023 · Definition, Purpose, & Benefits. What are the advantages of HTML newsletters? The biggest advantage of creating HTML emails over plain text is newsletter design. You get to control exactly how the email will appear in inboxes. It’s equivalent to sending a website or a glossy advertising brochure directly to an inbox.
