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  1. GUIDE. Our Visual Identity. Logos and Wordmarks. All of these marks are registered trademarks and property of Chico State. Unauthorized use is strictly prohibited. The Institutional Logo is the core identity of the University and was designed to honor Lynx rufus californicus, our Wildcat mascot.

  2. While our logos, marks, and seal have evolved over the University’s long history, there is a framework that organizes their usage based on strategic and visual connections to Chico State. These marks can each be used on their own, or in approved combinations.

  3. For Web and digital applications, CSU, Chico's approved typeface is Source Sans Pro. It is a clean, sans-serif typeface that closely approximates University approved typography in Web and digital environments. Source Sans Pro is available for use, free of charge, from Google Fonts. Visit the Graphic Standards for Web page to see the framework ...

  4. Sep 7, 2022 · Chico State revealed new logos in Fall 2021—including a new Wildcat, Athletics mark, and University Seal.

  5. File. : Chico-State-Primary-Stacked-Logo.svg. Size of this PNG preview of this SVG file: 143 × 143 pixels. Other resolutions: 240 × 240 pixels | 480 × 480 pixels | 768 × 768 pixels | 1,024 × 1,024 pixels | 2,048 × 2,048 pixels. Original file ‎ (SVG file, nominally 143 × 143 pixels, file size: 127 KB)

  6. Aug 20, 2021 · University leadership embarked on a comprehensive project to refresh Chico State’s logos and narrative in a way that will further attract qualified students, increase enrollment and build donor support. The new visuals include an updated University ceremonial seal, institutional logo and wordmark, Athletics logo, and “Big C” spirit mark.

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  8. Jan 24, 2024 · Institutional logo of California State University, Chico. Date: December 2017: Source: Chico State Visual Identity Guide: Author: California State University, Chico

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