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Jun 11, 2019 · Keeping up on best practices as Twitter is updated and goes through changes is key to keeping your impressions and engagements high. 4. Identify your audience. Your business personas should be considered in every aspect of marketing, including social media.
- Isabelle Hahn
- Refine your Twitter marketing strategy. Taking a strategic approach on Twitter gives direction to your marketing efforts and boosts your chances of seeing success on the platform.
- Create valuable content. Share carefully crafted content on Twitter that delivers actual value to users — whether that’s entertainment, education or advertisement.
- Engage with and grow your followers. Building a strong connection with your audience is key to growing your Twitter presence. Consistently engage with current and potential followers in your network to attract the right audiences.
- Use trending hashtags. Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences. Hashtags make your content can appear in broader conversations, exposing your brand to users who might not have found you otherwise.
Oct 4, 2021 · Create a profile. The first step in using Twitter effectively for your business is to create a profile. Your profile includes the following four elements: Profile and header photos. Display name and account @name. Bio. Pinned Tweet. Source: Twitter. The profile photo represents your account everywhere on Twitter.
Oct 27, 2022 · 4. Add “HQ”. Lastly, you can always opt to add “HQ,” like Slack: It’s short, simple, and when people search for your business, an account with “HQ” in the username will lead searchers to assume yours is the official account for your business. Alright, so now you’ve got your twitter name and handle.
- Set up a Twitter profile that sets you up for success. Success is 99% preparation, some would say. The same goes when building your Twitter profile. Profile name.
- Publish actionable content to add value. When creating content, write directly for your target audience. Adding value to your social media presence means publishing content that provides actionable solutions, shares unique ideas, or educates or entertains your audience.
- Optimize content. Content is wasted if no one sees it. Therefore, thinking about strategies to optimize your brand’s content is also essential. One way to do this is through hashtags.
- Talk to your customers and prospects. Brands need to engage with their audience on Twitter regularly. Don’t just post links – ask people for feedback. One way to do this is to tag followers on relevant posts and, most significantly, by consistently responding to comments.
Here are four tasks you need to complete when doing Twitter for business: 1. Determine who you’re targeting. If you want to start using Twitter for business successfully, you must know who you’re targeting. Determining your target audience will impact how you develop your Twitter business strategy.
How to Create a Twitter Business Account Now that we know the value of Twitter business use, it’s time to get your account set up. Follow this easy step-by-step guide to create your Twitter business account and start tweeting.
