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- Ecommerce Expert & Writer
- Use Jungle Scout’s Review Automation feature. This feature inside Jungle Scout is the easiest way to request reviews from your Amazon customers. Jungle Scout’s Review Automation feature takes a “set it and forget it” approach to earn product reviews.
- Use Amazon’s “Request a Review” button. Amazon’s “Request a Review” button allows you to manually request reviews for each of your orders in Seller Central within four to 30 days of purchase.
- Enroll your product in the Amazon Vine Program. Amazon’s Vine Program is open to sellers who have Amazon brand-registered products and fewer than 30 reviews.
- Use third-party automated email responders. In addition to Amazon’s internal automated responder, many sellers use third-party responders to send messages through Amazon’s seller messaging system.
- How to Get Amazon Product Reviews and Ratings
- How Amazon Calculates Product Ratings
- Grey & Black Hat Amazon Product Reviews Techniques
This article will describe how to get Ratingswhich include both text reviews and simple star ratings of your product. Your overall rating is what contributes to the star rating of a product, which is what we all care about. In 2020, Amazon transitioned Reviews to Ratings. The difference is that customers can now simply leave a star rating without l...
Ever since Amazon removed incentivized reviews and introduced verified and non-verifiedreviews, how Amazon calculates a product's rating has become increasingly complex. All ratings and reviews are not weighted equally. Amazon uses a complex weighted-average algorithm when calculating the average rating of a product. A product with just one five-st...
No article on getting Amazon product reviews would be complete without speaking about grey and black hat review techniques. I do not endorse these techniques at all (in fact, I would strongly suggest you avoid them altogether) but it's valuable to know what techniques sellers are using to get reviews in today's Amazon world.
- Dave Bryant
- 15 min
- Amazon Vine. Amazon Vine is an Amazon-run program, launched back in 2007. It helps brands secure reviews for their products, from a selection of the “most trusted” Amazon reviewers.
- Improving your products. This isn’t really a way to ask for reviews like the other methods here, but it can help a great deal in preventing negative reviews, and increasing the likelihood of positive reviews.
- Paying for reviews. Giving any kind of compensation for a review is always prohibited, regardless of how you do it. So, for example, you aren’t allowed to
- Giving heavy discounts or free products. Deal sites that asked for reviews were widespread and popular before Amazon’s ban on incentivized reviews. The process was quite simple
- Sell a good product. Wondering how to get product reviews on Amazon? Unsurprisingly, the first place to look at is your product. You could have an amazing outreach campaign, but that won’t encourage reviews if your product is dull – or simply garbage.
- Use product inserts. Product inserts are additional pieces of card or paper placed inside your packaging, often thanking customers and asking them to leave a review.
- Send follow-up emails. Did you know that 80% of reviews come from follow-up emails asking customers to review their purchases? Email marketing is effective, cheap, and easy to set up.
- Use social retargeting ads. Retargeting social ads involves tracking visitors who have bought your product and showing them an advert on social media that asks for a review.
- Ask for reviews. We’ll start with the obvious: the best way to get Amazon reviews is to actually ask for them. In fact, the majority of shoppers (77%) are willing to leave a review if a business asks them.
- Provide excellent eCommerce customer service. Excellent customer service can make the difference between a one-time purchaser and a loyal one. Any interaction you have with your customers, from a question about how your product works to an update on their shipping status, is an opportunity to improve their perception of your brand.
- Enroll your products in Amazon Vine. Enrolling your products in Amazon Vine can significantly boost your Amazon reviews and overall sales. Amazon Vine is an invitation-only program designed to gather authentic reviews from trusted and experienced Amazon customers, known as Vine Voices, which are made up exclusively of Amazon’s most trusted customers.
- Get Amazon reviews with a product insert. It’s easier for shoppers to leave a review soon after purchasing a product. Wait, too long, and they’ll forget why they loved it and how positive their experience was with your customer service team.
Only customers who have spent at least $50 on Amazon in the last 12 months can submit ratings and reviews. Before posting a review, we check if it meets our Community Guidelines . That includes our rules against creating, editing, and removing reviews in exchange for compensation.
How do I get Amazon reviews and ratings legally as a seller? 💡 Quick Answer: You can encourage organic reviews through post-purchase emails, packaging inserts, Amazon’s “Request a Review” button, or participating in Amazon’s Vine Program.
