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- Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a division of Paramount Global.
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MTV (originally an initialism of the Music Television) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a division of Paramount Global.
- MTV: Music Television (1981–2010)
- The Birth of MTV
- A Surprise Hit — and Early Misses
- Why MTV Abandoned Music Videos
- Charting The Fall of MTV Through The VMAs
By the late 1970s, the concept of a “video radio” television channel floated on the entertainment industry’s periphery. In 1975, Queen astonished audiences with a then-novel video for “Bohemian Rhapsody” on “Top of the Pops.” Two years later, songwriter Michael Nesmith, a member of the made-for-TV band The Monkees, became an early champion of the i...
In 1983, David Bowie sat down with MTV VJ Mark Goodman. He was promoting “Let’s Dance,” then a No. 1 hitpenned with co-writer Niles Rodgers, but Bowie instead wanted to discuss another topic. “It occurred to me, having watched MTV over the last few months,” he began, plucking at his sock, “that it’s a solid enterprise that has a lot going for it. I...
By the 1990s, the novelty of music videos had finally worn off. From 1995 to 2000, MTV slashed its music programming by nearly 40 percent, replacing it with animated and reality shows directly portraying American teens. In truth, MTV had long played non-music shows, starting with 1987’s game show, “Remote Control.” But 1992’s “The Real World” repre...
Across four decades of controversies, experiments and impact on pop culture, MTV’s annual Video Music Awards (VMAs) are perhaps the best measure of the channel’s reach and influence. First introduced in 1984, the VMAs were immediately destined to live on in pop culture infamy—thanks to Madonna, who burst out of a 17-foot-tall layer cake to perform ...
- It’s alive! : With the words, “Ladies and gentleman, rock and roll,” from a network executive, the crunchy guitar riffing of MTV’s theme song, and a mash-up clip of the launches of Apollo 11 and the Challenger space shuttle, the network went live.
- Our new friends: Video jockey, or VJ, Mark Goodman and his many curls was first on screen, followed by the other original VJs: clean-cut Alan Hunter, rocker chick Nina Blackwood, classic radio jock J.J.
- The first video: The arty British band the Buggles were little-known in the United States at the time, but they got to launch MTV thanks to the prophetically titled song “Video Killed The Radio Star.”
- First day: A lot of people know the Buggles’ trivia, but what came next? Pat Benatar’s “You Better Run” was the second song played, followed by “She Won’t Dance With Me,” by Rod Stewart.
Feb 16, 2019 · Music Television, or MTV, was launched on August 1st, 1981 and was a channel created by Viacom Media Networks. This all really starts in 1977 with the possibility of the creation of specialty channels. Warner Cable, which was a division of Warner Communications, had launched the first two-way interactive cable television system in Columbus, Ohio.
Aug 1, 2021 · It hopped on the reality fad in 1992 with The Real World. The show followed seven strangers living together in a New York City loft and came at a cost of less than $1 million per episode—about a ...
- Abigail Freeman
May 10, 2017 · How the music station ditched pop for a new reality in 13 shows. 35 years is a long time in television. ... MTV Cribs marked the turning point of the channel away from music and towards celebrity ...
MTV went on the air with those words, a minute after midnight on Aug. 1, 1981. The first video was, of course, "Video Killed the Radio Star," by the Buggles. Few people saw the fledgling network ...
