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  2. Mar 28, 2024 · Facebook is not just the second most popular platform overall, after YouTube, with 68% of American adults saying they use the platform, but it's also popular among the youngest adults: 67% of...

    • Peter Gratton
  3. Feb 3, 2024 · Facebook has more than 2 billion active daily users and has maintained significant relevancy, often taking center stage in many of our cultural and political debates.

    • Operations Manager & Editor-In-Chief
    • Facebook is easy to use. When people think of Facebook they also think of Twitter. They're rivals, right? Well, Facebook and Twitter are two entirely different beasts, but they both have something in common: social networking.
    • Constant upgrades. Facebook loves to push out upgrades to its products. Some may argue that these upgrades cause the most uproar among users, but none of them to date have actually caused the social network to haemorrhage users.
    • Engaging features. Facebook is addictive. And that's because Facebook has some really engaging features. The website alone offers a news feed, messaging/chat, voice and video calls, the ability to like, follow, subscribe, Marketplace and more.
    • Mobile movers. Facebook didn't waste any time moving to mobile. When numbers started suggesting a few years ago that people were using their smartphones and tablets more and more to access Facebook, the social network didn't skip a beat.
  4. According to the latest data on the top uses of Facebook, the two most popular activities on the platform are messaging friends and family and posting or sharing photos or videos. As many as 72.6% of users on Facebook say they use the platform to chat with their loved ones.

    • How Many People Use Facebook? Facebook has almost 2.8 billion active monthly users, as of 2021. It’s reached a massive audience in the past couple of years which caught the attention of marketers everywhere.
    • Facebook – The Top Tier of Social Media. Social media platforms that were introduced after Facebook have become wildly successful in users, but it has been undefeated amongst them all.
    • Facebook Advertising Revenue. Marketers have been taking advantage of Facebook’s massive reach and popularity to advertise brands and companies to their target audience.
    • Businesses and Brands Uses… A Lot! Facebook is a great way to market your business or brand. There are more than 90 million small businesses that are active on Facebook.
  5. Mar 20, 2024 · Benchmark. Demographics. Usage. Advertising and marketing. Data requests and policy enforcement. Public opinion. Editor’s Picks. Current statistics on this topic. Social Media & User-Generated...

  6. They boast over 24 million currently active users, including a stunning 85 percent of the lucrative college market share for social networking in the U.S. ComScore says that Facebook is now the...

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